Digital Manager

ACG3404JOB

Our client is a leading education corporation who is looking for a qualified candidate to join their firm.

• Design and execute a comprehensive digital marketing roadmap that supports the institutions overall marketing communications and student recruitment objectives.
  

• Lead the planning and delivery of integrated digital experiences across key channels including websites social media and mobile platforms.
  

• Manage and optimise the digital marketing budget to ensure efficient resource allocation and strong return on investment.
  

• Work closely with cross-functional teams such as Recruitment Brand Marketing Public Relations Communications and Marketing Services to ensure aligned campaigns and measurable impact.
  

• Oversee the strategy governance and continuous enhancement of the organisations website and digital platforms ensuring strong user experience and brand consistency.
  

• Develop and implement SEO and SEM initiatives to strengthen search visibility increase qualified traffic and improve online discoverability.
  

• Lead the strategic use of marketing automation platforms and CRM systems (including Salesforce) to improve lead nurturing personalise engagement and enhance the overall customer journey.
  

• Drive digital transformation initiatives within the marketing function by identifying new technologies and improving processes that support student recruitment and engagement.
  

• Ensure effective integration of marketing technology solutions to streamline workflows and improve data collection and utilisation.
  

• Build and maintain a robust digital analytics and reporting framework using BI tools to measure campaign performance against defined KPIs.
  

• Analyse digital data and customer journey insights to identify patterns opportunities and areas for optimisation delivering actionable recommendations to internal stakeholders.
  

• Plan and implement A/B testing and conversion rate optimisation (CRO) initiatives to improve engagement and performance across digital touchpoints.
  

• Apply data insights to refine marketing strategies increase campaign effectiveness and enhance the digital user experience.
  

• Explore and leverage relevant AI technologies to drive innovation and improve customer engagement outcomes.
  

• Lead and develop a high-performing digital marketing team encouraging collaboration creativity and performance excellence.
  

• Set clear goals provide coaching and feedback and support the professional development of team members.
  

• Manage relationships with external agencies technology providers and digital partners to ensure high-quality delivery and optimal value.
  

• Monitor emerging digital marketing trends and technologies introducing best practices and innovative approaches where appropriate.
  

• Ensure all digital activities comply with relevant data privacy and regulatory standards.
  

Requirements

• Bachelors degree in Marketing Communications Business Administration Digital Marketing or a related discipline.
  

• 6-8 years of progressive experience in digital marketing with a proven ability to design and implement successful multi-channel strategies and campaigns.
  

• Minimum of 3 years experience leading or managing a digital marketing team.
  

• Demonstrated expertise in managing digital channels including websites SEO/SEM paid media social platforms and email marketing.
  

• Experience managing digital marketing budgets and optimising campaigns for measurable return on investment.
  

• Hands-on experience with marketing automation platforms such as HubSpot Marketo Pardot or Salesforce Marketing Cloud and CRM systems including Salesforce.
  

• Strong proficiency in web analytics tools (e.g. Google Analytics) and data visualisation or business intelligence platforms.
  

• Experience working with website content management systems such as Drupal Sitecore or Adobe Experience Manager.
  

• Proven track record of developing and executing SEO and SEM strategies that deliver measurable improvements in search performance.
  

• Experience managing complex paid advertising campaigns across platforms such as Google Ads Meta Ads Manager and LinkedIn Ads.
  

• Strong understanding of digital content strategy and its integration across multiple marketing channels.
  

• Familiarity with digital experience optimisation and the adoption of emerging marketing technologies.
  

• Experience managing and coordinating with external agencies and technology vendors.
  

• A masters degree or professional certifications (such as Google certifications HubSpot certifications or CIM Digital Marketing qualifications) would be advantageous.
  

• Knowledge of the international higher education sector and its marketing landscape is considered a plus.
  

• Direct experience working with Salesforce Sales Cloud and Marketing Cloud is desirable.
  

• Basic knowledge of front-end web technologies such as HTML CSS or JavaScript would be beneficial.
  

• Strong leadership capabilities with the ability to motivate and develop teams.
  

• Excellent communication and stakeholder management skills.
  

• Strong organisational analytical and decision-making abilities.
  

• Collaborative mindset with a results-oriented approach.
  

• Creative thinking adaptability and the ability to build strong professional relationships are highly valued.
  

Contact: Huong Do