Marketing Lead

ACG3408JOB

• Strategic Planning
  Develop and execute marketing strategies aligned with overall business objectives and brand positioning.

• Brand Building
  Lead initiatives to elevate brand perception toward a premium positioning in global markets ensuring consistency and differentiation.

• Campaign Management
  Plan and manage multi-channel campaigns across digital content social media and offline channels.

• Content & Brand Development
  Oversee the creation of high-quality content that supports brand storytelling and engages target audiences.

• Event Management
  Organize and execute events such as webinars conferences exhibitions and internal activities to enhance brand awareness and engagement.

• Public Relations
  Build and maintain media relationships manage PR activities and strengthen brand presence in relevant channels.

• Team Leadership
  Lead and develop a marketing team (45 members across content PR design digital and event) fostering collaboration and performance excellence.

• Market Analysis
  Conduct research on market trends competitors and customer insights to identify growth opportunities.

• Budget Management
  Manage marketing budgets and ensure effective allocation with a strong focus on ROI.

• Cross-functional Collaboration
  Work closely with sales product and other stakeholders to ensure alignment and maximize business impact.

• Reporting Line
  Report directly to the head of marketing.

Requirements

• Bachelors degree in Marketing Business Communications or related fields. Advanced degrees or certifications are a plus.
  

• Minimum 6 years of experience in marketing including at least 3 years in a leadership role (Marketing Lead/Manager level).
  

• Strong background in brand building preferably from a branding-led career path.
  

• Proven experience in B2B marketing ideally in international markets.
  

• Experience in industries such as technology IT services or B2B solutions is highly preferred.
  

• Demonstrated ability to lead integrated marketing campaigns across multiple channels.
  

• Strong leadership skills with experience managing and mentoring cross-functional marketing teams.
  

• Solid understanding of marketing analytics and performance tracking with a data-driven mindset.
  

• Experience in event management and PR is a strong advantage.
  

• Good understanding of B2B sales cycles and marketings role in lead nurturing and conversion.
  

• Excellent communication skills in English both written and verbal.
  

Due to the immense number of applications only shortlisted candidates will be contacted.