Sr Marketing Manager BrandsInnovation

Requisition ID: 38324

Cheers to creating an incredible tomorrow!

At Molson Coors we tackle big challenges and defy the status quo. With a proud legacy of excellence an incredible portfolio of beer seltzers spirits and non-alcohol brands and a bold vision for our future... were on the path to transforming the beverage industry. That requires remarkable individuals who are curious tenacious and never afraid to fail forward.

We seek value and respect everyones unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each others successes.

Heres to crafting careers and creating new legacies.

Crafted Highlights:

This individual is a Brand Champion responsible for Molson Coors Six Pints portfolio of brands. This includes Granville Island Brewing Creemore Springs Brewing Brasseur de Montreal Trou du Diable Hop Valley & India Beer. Responsibilities include long-range portfolio strategy innovation planning brand strategy campaign development & execution and budget management. This individual will manage a high-performing team of brand and innovation managers situated across Canada.

What Youll Be Brewing:

• Defines vision for resource allocation across 360 degrees of the marketing mix regionally & nationally.
• Ongoing Brand Analysis
• Integration of Brand Plans into organizational commercial plan
• Financial planning for assigned brand
• Leads Portfolio & Brand Planning Process
• Managing initiatives with scope across the enterprise and collaboration with internal stakeholders including executives.
• Selling marketing brand & national level 360 degree programming strategy to external stakeholders including distributors and key retailers.
• Identifies opportunities and target consumers
• Defines strategic direction independently or in conjunction with Head of Six Pints Commercial
• Links multiple complex data sources into actionable business ideas
• Creative development across multiple marketing mix elements & platforms.
• Achieve volume profit and brand health targets
• Manages brand portion of the P&L
• Drive execution across all elements of marketing mix
• Develop manage and ensure execution of brand programs creative and other elements of the marketing mix delegating certain programs to direct reports. Ensure program results are measured reported and used to inform path forward.
• Clearly communicate all brand programs. Provide clear direction and demonstrate leadership through meeting timelines. Understand brand strategies link to channel strategies and apply them to the development of brand programs and creative messaging.
• Works directly with Brand & Innovation Managers to develop innovation concepts and commercial plans taking projects through Molson Coors internal evaluation process.

Key Ingredients:

• You have abachelorsdegreein Business or equivalent experience 7 years)in the field of CPG Marketing
• Advertising experience with TV and secondary media
• Experience collaborating with sales on implementation of retail based marketing programs

Beverage Bonuses:

• We care about our People and Planetand have challenged ourselves with stretch goals aroundourkey priorities
• Wecare about our communities andplay our part to make a difference from charitable donations to hitting the streets together to build parksgiving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups which can provide volunteer opportunities leadership experience and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary incentive plans parental leave health dental vision a retirement savings plan with incredible employer match generous paid time off plansan engaging Wellness Programandan Employee Assistance Program (EAP) with amazingresources
• Access to cool brand clothing and swag top eventsand of course...free beer and beverages!
• Work within a fast paced and innovative company meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds race color religion sex national origin age disability veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes please e-mail .

Pay and Benefits:

At Molson Coors were committed to paying people fairly and equitably for the work they do.

Job Posting Total RewardsOfferings: