Senior Analyst, Marketing Analytics Columbus, OH

Sr. AnalystMarketingAnalytics- Columbus OH

This position works on-site no relocation provided.

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devicesnutritional and branded generic medicines. Our 109000 colleagues serve people in more than 160 countries.

WHAT WE OFFER
At Abbott you can havea good jobthat can grow intoa great career. We offer:

• Training and career development with onboarding programs for new employees and tuitionassistance

• Financial security through competitive compensationincentivesand retirement plans

• Health care and well-being programs including medical dental visionwellnessand occupational health programs

• Paid time off

• 401(k) retirement savings with a generous company match

• The stability of a company with a record of strong financial performance and history of being actively involved in local communities.

AboutAbbott
Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including SimilacPediaSure Pedialyte Ensure Glucerna andJuven to help get the nutrients they need to live their healthiest life.

Aboutthe role
Our location in Columbus OH currently has an opportunity for aSr. Analyst Marketing Analytics.The role spansmarketing analytics business analysis anddataengineering supporting campaign and consumer analysis through data preparation dashboards automation performance measurement and executivelevel communication with stakeholders. The role also requires strong leadership and communication skills to present insights and influence marketing teams and senior stakeholders.

WHAT YOULL DO

• Act as a marketing analytics leader translating stakeholderobjectivesinto clear campaign analysis questions KPIs and measurement approaches.

• Support marketing strategy anddecision-makingby deliveringexecutivereadydashboards and insight summaries that link performance to business impact and recommended actions.

• Extract actionable insights from large-scale consumer and marketing campaign data using SQL PythonRand analyticstools; design and maintain ETL pipelines data hygiene processes and automation to deliver high-quality analytics and reporting/dashboard.

• Conduct ad hoc analyses and CRM campaign test-and-learn initiatives to evaluate andoptimizeB2C marketing performance across digital channels (email app SMS) and traditional direct mail.

• Serve as a subject matter expert (SME) for cross-functional data- and technology-driven initiativesimpactingCRM strategy and execution.

• Develop and implement strategic campaign planning through structured problem formulation experimental design and measurement frameworks tooptimizecampaign effectiveness.

• Synthesize analytical findings into clear actionable deliverables and present insights and recommendations to stakeholders including senior leadership.

EDUCATION AND EXPERIENCE YOULL BRING

• Bachelors degree in data science Business Analytics Mathematics Statistics ora relatedSTEM field (or equivalent practical experience).

• MS/MBA or Ph.D. in a quantitative discipline preferred.

• 3 years of hands-on analytics and data visualization experience with a focus on business analysis and applied analytics including data mining and basic data engineering concepts.

• Experience in CRM and Marketing Analytics preferred.

• Strong verbal and written communication skills with the ability to translate complex data and insights into actionable recommendations and present to diverse audiences including senior leadership.

• Excellent problem-solving skills with strong analytical judgment.

• Ability to manage multiple tasks and shift priorities based on business needs.

Technical Skills:

• 3 years of programming experience in SQL and Python withproficiencyin Power BI or Tableau.

• Hands-on experience with Microsoft AzureServices(ADF and Databricks) &Githubis a plus but not.

• Advancedproficiencyin Excel and PowerPoint is essential.

Learn more about our benefits that add real value to your life to help you live fully:

Follow your career aspirations to Abbott for diverse opportunities with a company that providesthe growthand strength to build your future. Abbott is an Equal Opportunity Employer committed to employee diversity.

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