Technical Head of Brand

Youll own how Firecrawl shows up in the world the positioning the voice the social presence the launch copy and everything in between. Right now were one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it understands it and chooses us over everything else.

Salary Range: $160000 to $210000/year (Range shown is for U.S.-based employees in San Francisco CA. Compensation outside the U.S. is adjusted fairly based on your countrys cost of living.)

Equity Range: Up to 0.1%

Location: San Francisco CA or Remote (Americas UTC-3 to UTC-10)

Job Type: Full-Time

Experience: 4 years owning brand at a developer-facing or technical product company

Visa: US Citizenship/Visa required

About Firecrawl

Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API just over a year weve hit 8 figures in ARR and 100k GitHub stars by building the fastest way for developers to get clean structured web data.

Were a small fast-moving technical team building essential infrastructure for the AI era. We ship fast and deep.

What Youll Do

• Own Firecrawls brand positioning end-to-end from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations

• Write and ship launch copy product announcements website updates and social posts that actually land with a technical audience

• Grow and manage our presence on Twitter/X and LinkedIn not just posting but building a community and a point of view

• Run competitive analysis and translate it into messaging that differentiates us clearly without marketing-speak

• Partner directly with founders and product to align brand with roadmap and GTM priorities

• Shape the content calendar and own the cadence of what goes out across every channel

• Think about discoverability beyond SEO including how LLMs surface and recommend tools like ours

What Were Looking For

Someone who understands how developers think. Not just what they do but how they evaluate tools what they distrust and what makes them share something with their team. Youve built brand for a developer-facing product before and you have receipts.

A writer first. The best brand work here will be in words short-form sharp opinionated. You write copy that sounds like a smart person talking not a marketing team hedging.

Proven organic growth. Youve moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies and yours holds up.

Comfortable working directly with founders. No brand committee. No approval chain. Youll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what were building.

Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products and you know how to write for that world.

Backgrounds that often do well: in-house brand at a developer tools or infra company head of marketing at an early-stage API startup founding marketer who owned everything from positioning to social.

What Were NOT Looking For

• Brand strategists who hand off execution to someone else

• People who measure success in impressions and engagement rate over organic growth and real developer mindshare

• Anyone who needs a brand playbook handed to them before they can start

A Note On Pace

Were a small team doing a lot. Roles here are loosely defined on purpose youll own things that dont have a clear owner yet and thats a feature not a bug. If you need your scope fully defined before you can move this probably isnt the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world lets talk.

Benefits & Perks

Available to all employees

Salary that makes sense $160000$210000/year (SF U.S.-based) based on impact not tenure

Own a piece Up to 0.1% equity in what youre helping build

Generous PTO 15 days mandatory anything after 24 days just ask (holidays excluded); take the time you need to recharge

Parental leave 12 weeks fully paid for moms and dads

Wellness stipend $100/month for the gym therapy massages or whatever keeps you human

Learning & Development Expense up to $1000/year toward anything that helps you grow professionally

Team offsites A change of scenery minus the trust falls

Sabbatical 3 paid months off after 4 years do something fun and new

Available to US-based full-time employees

Full coverage no red tape Medical dental and vision (100% for employees 50% for spouse/kids) no weird loopholes just care that works

Life & Disability insurance Employer-paid short-term disability long-term disability and life insurance coverage for lifes curveballs

Supplemental options Optional accident critical illness hospital indemnity and voluntary life insurance for extra peace of mind

Doctegrity telehealth Talk to a doctor from your couch

401(k) plan Retirement might be a ways off but future-you will thank you

Pre-tax benefits Access to FSAs and commuter benefits (US-only) to help your wallet out a bit

Pet insurance Because fur babies are family too

Available to SF-based employees

SF HQ perks Snacks drinks team lunches intense ping pong and peak startup energy

E-Bike transportation A loaner electric bike to get you around the city on us

Interview Process

Application Review Send us your work: examples of brand or copy youve owned social presence youve grown or positioning youve built. A quick note on why Firecrawl and what youd want to change about how we show up today.

Intro Chat (20 min) Quick alignment call. Well talk about what youve built your instincts on developer brand and what youd prioritize first.

Deep Dive Chat (45 min) Walk us through a real example: a time you owned positioning for a technical product and it worked. Then well dig into a live scenario how would you approach differentiating Firecrawl against our closest competitors

Founder Chat (30 min) Culture pace ownership and how you like to work. Time for your questions too.

Paid Work Trial (12 weeks) Work on a real brand problem: a positioning rewrite a launch brief or a social content sprint. We evaluate on taste sharpness and speed.

Decision We move fast after the trial.

If you want to own the brand of one of the fastest-growing developer tools on the internet and you have the writing and instincts to back it up this is your shot.

Apply now.

Required Experience:

Director