GIA is seeking an experienced Associate Brand Marketing Manager Global Trade Shows to elevate and enhance our brand presence across major trade shows and industry this role youll collaborate with teams across the Instituteincluding Laboratory Instruments Education Research Alumni and Market Developmentto bring the GIA brand to life through exceptional experiential and visual representation.

Location: Carlsbad California; This hybrid role gives you the perfect balance: youll be onsite Tuesday Wednesday and Thursday collaborating facetoface building relationships and soaking in GIAs energetic campus culturewhile still enjoying the flexibility of remote work on Mondays and Fridays. Its the best of both worlds wrapped in an exciting opportunity to grow contribute and shine!

Youll lead the endtoend strategy planning and execution of global trade shows ensuring consistent brand excellence and seamless crossfunctional partnership. This role is an exciting opportunity to influence how GIA shows up on a global stage and to drive business goals through highimpact events.

What Youll Do

Strategy & Planning (20%)

• Partner with global stakeholders Brand Marketing and Market Development to define trade show goals strategies and integrated marketing plans.

• Ensure exceptional brand standards across all GIA trade shows and event activities.

• Provide direction and mentorship to trade show and events team members.

• Manage trade show and events budgets.

• Maintain the annual event calendar vendor records contracts floor plans budgets and key documentation.

• Review and manage vendor contracts and relationships.

• Stay current with trends in trade show management experiential design and technology.

Trade Show Management (60%)

• Collaborate with internal teams across global time zones to establish trade show objectives and deliverables.

• Lead booth design graphics development and creative briefing processes.

• Oversee additional GIA trade show activations including Show Service Laboratories and onsite events.

• Serve as the primary contact for global trade show stakeholders and vendors.

• Produce and manage all promotional assets: booth graphics advertising direct mail lead generation collateral signage giveaways and more.

• Maintain close partnerships with Security IT Risk & Insurance Finance and Procurement to ensure safety compliance and execution excellence.

• Oversee marketing inventory hosted on the GIA Store.

• Evaluate and approve promotional giveaways aligned with brand goals.

Brand Management (20%)

• Partner with crossfunctional business units to gather inputs and develop briefs for trade shows and related projects.

• Support Senior Brand Managers on major Lab Instruments and Education marketing initiatives.

• Manage timelines status reports and stakeholder communications to ensure smooth project flow through the Marketing department.

What Youll Bring

Minimum Qualifications

• Education: Bachelors degree in Marketing or Communications preferred; CMP certification a plus.

• Experience: 6 years in Brand Management Corporate Trade Shows or related marketing roles. Agency experience is a plus.

• Technical Skills:

  • Advanced marketing knowledge with strong analytical and communication skills.

  • Experience managing complex stakeholder groups and multiple concurrent projects.

  • Understanding of design principles and creative brief writing.

  • Strong aesthetic judgment and attention to detail.

Core Competencies

• Excellent written and verbal communication

• Strong interpersonal and collaborative skills

• Ability to navigate and solve complex issues

• Exceptional time management and organizational skills

• Flexibility and adaptability in fastpaced environments

• Personal accountability and followthrough

• Conflict resolution and ability to integrate diverse viewpoints

• Cultural awareness and respect for global perspectives

• Mentorship mindset

• Proficiency in MS Office (Word Excel PowerPoint)

Additional Requirements

• Ability to travel domestically and internationally for trade shows and events.

• Work performed primarily in an office environment with frequent computerbased tasks.

• Must be able to lift up to 25 lbs. occasionally and navigate busy event environments.

Pay Range: $89-$109K