Senior Performance Media Manager

Senior Performance Media Manager
7 Months W2 Contract
San Francisco CA (Hybrid)

Heres how youll become a key player with this opportunity:

As Senior Performance Media Manager for the Creator Category you will be accountable for driving long-term growth and in-quarter results for the Creator apps (Firefly Premiere Mobile) and partnering on the Creator Mobile strategy within the (USD) billion Creative Cloud and Document Cloud businesses. This role is intended to be flexible and support a team of strategists in a pod-type structure to deliver results for a fast-moving business.
Creative Cloud products are used to make the most visually engaging digital experiences anywhere and Adobe is uniquely positioned to capitalize on the nature of platforms like Facebook Instagram Snapchat YouTube TikTok and whatever is next.
In this highly visible role youll focus on crafting innovative mobile paid social and paid search programs that translate business goals into relevant customer experiences that drive revenue and engagement. Your challenge is to evolve a paid strategy for full funnel Creator marketing growing mobile MAU as well as scaling annual recurring revenue (ARR) in channels focused on RoMs growth. You will be tasked with making Adobe a world-class marketer in bringing innovative AI products to a global Creator addition you will collaborate on broader cross-functional campaigns and experiments with Product Marketing Integrated Marketing Analytics Adobe Studio Go to Market Business Unit and any Mobile Social Display Search and Web teams.

Heres how youll make an impact on the team:

Partner with the team on the development of outstanding mobile social and search media strategies across business units to support brand & performance-based goals
Partner with the Mobile MAU growth squad for Creator apps (Firefly Premiere Mobile Lightroom Mobile Photoshop Mobile)
Partner with the Firefly Performance Media team to support key mobile and desktop to drive cross-device usage
Partner on MAU growth initiatives for Firefly Mobile and Premiere Mobile by aligning paid media strategies with product usage signals.
Define and refine Quality MAU metrics using behavioral indicators (e.g. active 2 days in week 1 Month 2 retention).
Optimize media performance across Apple Ads Meta Google UACTikTok Snap etc. using product event data and cohort-based KPIs.
Build testing methodology for new platforms and establish performance thresholds for further investment
Collaborate cross functionally with Product Marketing GTM Data Science Product and Media teams to ensure unified reporting and strategic alignment.
Proactively drive measurement projects with performance insights & data science partners while building a testing & optimization driven culture across teams
Support incrementality testing and MMM to validate media impact on GNARR and MAU.
Drive creative and audience testing to prioritize retention and long-term value over install volume.
Drive targeting consistency across audience management platforms
Translate product KPIs into actionable media targets and support operational alignment across teams.

Heres what youll need to be successful in this role:

Bachelors Degree minimum MBA preferred
7 years-experience MBA or BA/BS degree Tech or SaaS experience preferred
Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
Proven expertise in performance marketing with a preference for paid social media and mobile expertise
Ability to learn new technologies products or systems quickly
Robust analytical skills - the ability to digest large amounts of data identify trends and pursue the right questions to take action
Ability to work effectively within a team in a fast-paced growth environment
Ability to organize and prioritize multiple projects and deadlines with minimal oversight
Strong written and verbal communication and problem-solving skills with an impeccable eye for detail

Pay Range:

$52.00 - $59.85/hour

Benefits That Matter to You:

• NextDeavor offers health vision and dental benefits for contract employees
• Paid sick leave eligibility is contingent on state of residence
• Optional 401k Plan (excludes employer match)

Ready to take the next step Apply today and be part of a team that transforms businesses and fuels growth!

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