Sr. Growth Marketing Manager

***** This role is based in San Francisco CA - Office days are Tue to Thur *****

Who We Are

Were building the future of real estate today.

HomeLight is the real estate technology platform powering innovative transactions for top agents lenders and their clients. Our technology makes it easier to buy and sell homes whether thats enabling clients to buy before they sell find a top agent or have certainty through a modern closing process. Each year HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple certain and satisfying for all.

Our team breaks barriers every day while staying committed to HomeLightsgoals and core values which is a crucial element to our shared success.

Who You Are

Youre a hands-on performance marketer who has personally built and managed paid search and Meta campaigns at scale - not directed others to do it. You know what a well-structured Google Ads account looks like because youve built one. You know what a broken Meta attribution setup looks like because youve fixed one.

Youre also genuinely excited about what AI tools are doing to this job right now. Youve used them to move faster test more and do work that used to take a week in a day. Thats not a line on your resume - its actually how you work.

This is a lean team. Youll drive impact directly with ownership of HomeLights paid channels.

What Youll Do

Youll own paid search and paid social for HomeLight - two channels that matter a lot to the business. That means running the campaigns yourself being accountable for the numbers and working closely with our data and product teams to ensure were measuring correctly.

Day to day that looks like: building and optimizing Google Ads campaigns (search Performance Max remarketing) managing Meta across Facebook and Instagram running a real testing program with creative and audience experiments and staying on top of CAC and ROAS with enough fluency to explain whats moving and why.

Youll also be the person who brings AI into the workflow in practical ways. Were not looking for someone who plans to figure that out eventually - we want someone already doing it.

One thing worth saying upfront

This role is hands-on. Youll own these channels and are expected to run them well. This isnt a role where youll manage a large team oversee a roster of agencies or spend most of your time in strategy decks. If youre excited about building things ownership and driving results this role is a great fit. If youre looking to move further away from day-to-day execution its probably not the right match.

What Were Looking For

• 5-plus years of hands-on paid search and paid social experience with meaningful time in-house
• Deep command of Google Ads: campaign architecture Smart Bidding Performance Max Search Ads 360 and audience layering
• Proven Meta Ads execution: Advantage campaigns custom and lookalike audiences creative testing at scale and Conversions API setup
• Demonstrated use of AI tools in a marketing workflow - not just awareness of them
• Strong SQL and analytics skills - you pull your own data and build your own reports
• Experience with attribution in a high-consideration long-cycle product (real estate a plus; mortgage insurance or fintech also relevant)
• Working knowledge of Google Tag Manager GA4 and ad platform tracking - youve set up conversion events and debugged tracking issues yourself
• Clear communicator with senior stakeholders - you can explain performance without overstating it

Benefits and Perks

• Medical (Aetna or Kaiser) Dental & Vision (Guardian)
• Long-Term Disability & Short-Term Disability
• Hospital Indemnity Insurance Accident Plan and Employee Critical Illness (Guardian)
• 401k (Vestwell) Life Insurance (Guardian) & Pet Insurance (Nationwide)
• Commuter benefits are offered in certain locations
• PTO including Volunteer Days to give back to your community
• Annual Anniversary Perks including one month paid sabbaticals!
• HomeLight Services to help you with buying and selling your home

The following compensation information is provided to comply with job posting disclosure requirements in Colorado New York Washington and California.
Base Pay Range: $140000.00 - $190000.00base pay will vary depending on several factors such as the position location qualifications of the individual market conditions and other operational business is dependent on the leveling process during the interview process.

Lets chat!

HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical mental or sensory disability HIV Status sexual orientation gender identity and/or expression marital civil union or domestic partnership status past or present military service family medical history or genetic information family or parental status or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.