The Regional Marketing Directoris responsible forleading and executing localized marketing strategies that drive patient growth brand visibility and revenue performance across a defined region of dental practices. Working closely with operations practice teams and the centralized marketing department this role ensures that marketing initiatives align with business goals community demographics and the unique needs of each practice within the region.
Primary Responsibilities
Develop and implement region-specific practice marketing plans that support referral outreach new patient growth brand awareness and community engagement
Partner with Regional Directorsof OperationsPracticeManagers and clinical leaders to align marketing strategies with operational goals
Manage area marketing specialists and practice marketing specialist assigned to practice marketing
Manage and localize digital marketing campaigns (PPC SEO social media listings) in collaboration with central marketing team or agency partners
Oversee community outreach events sponsorships and referral-building initiatives for practices in the region
Analyze marketing performance data and KPIs at the regional and practice level; adjust strategies based on ROI lead quality and patient acquisition trends
Ensure consistency with brand guidelines and messaging across all marketing touchpoints
Monitor competitive activity and local market dynamics to inform tactical adjustments
Support marketing efforts for new practice openings acquisitions and rebrands within the region
Train and support field staff on local marketing execution reputation management and patient engagement
Collaborate on content creation patient education campaigns and creative development tailored to the regional audience
Managepracticemarketing budgets and provide regular reporting on spend effectiveness
Conduct boots on thegroundblitz marketing and training in the field as needed for practices.
Expectations
Drive consistent measurable growth in new patient acquisition and retention across the region
Manage and support local marketing team members
Align local marketing strategies with broader organizational goals and brand standard
Serve as the strategic marketing partner to regional operations and practice leaders
Adapt to changing market conditions with agility and creativity
Maintain clear reporting and visibility into marketing performance at all levels
Champion innovation scalability and efficiency in local market execution
Requirements
Bachelors degree in Marketing Communications Business or a related field (MBA preferred)
5 years of progressive marketing experience including 3 years in a multi-location healthcare or DSO environment
Proven experience developing and executing localized marketing strategies
Strong understanding ofrelationship/referral-basedmarketing community engagement and lead generation best practices
Ability to analyze data draw insights and adjust tactics to improve performance
Excellent collaboration and communication skills with cross-functional stakeholders
Experience managingdirect reportsvendors and internal creative resources
Proficiencyin marketing platforms (e.g. Google Ads Meta Business Suite CRM/EMR systems analytics tools)
Ability to travel regularly within the assigned region25%
Benefits
Potential 15% Annual Metric bonus
BCBS Medical & Dental insurance Options
VSP Vision Coverage
Complimentary Life Insurance Policy (employee only)
Short-term & Long-Term Disability
Pet Insurance Coverage
401(k) plan w/match options
HSA / FSA Account Access
Identity Theft Protection
Legal Services Package
Hospital/Accident/Critical Care Coverage
Paid Time Off
About Us
Specialty1 Partners is a practice services organization committed to providing non-clinical business support services to the nations leading specialty dental practices. The company was founded in 2019 by four endodontists who wanted to provide unique and differentiated support to specialty dental practices. Originally focusing on support to endodontics practices (under the Endo1 brand) Specialty1 Partners quickly expanded its support to periodontics and oral surgery practices.
Since its founding Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Headquartered in Houston TX Specialty1 Partners is led by its founders and a management team that is focused on ongoing growth and delivery of best-in-class services across its network of practices. Specialty1 Partners currently has over 225 locations across 28 states.
We believe in transparency through the talent acquisition process; we support our team members past future and present to make the best decision for themselves and their families. Starting off on the right foot with pay transparency is just one way that we are supporting this mission.
Position Base Pay Range
$80000 - $100000 USD
Specialty1 Partners is the direct employer of non-clinical employees only. For clinical employees the applicable practice entity listed above in the job posting is the employer. Specialty1 Partners generates job postings and offer letters to assist with human resources and payroll support provided to the applicable practice. Clinical employees include dental assistants and staff assisting with actual direct treatment of patients. Non-clinical employees include the office manager front desk staff marketing staff and any other staff providing administrative duties.
Specialty1 Partners and its affiliates are equal-opportunity employers who recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non-exhaustive list): race color age religion gender national origin disability sexual orientation gender identity protected veteran status or other characteristics in accordance with the relevant governing laws. Specialty1 Partners Privacy Policy and CCPA statement are available for view and download at Partners and all its affiliates participate in the federal governments E-Verify program. Specialty1 further participates in the E-Verify Program on behalf of the clinical practice entities which are supported by Specialty1. E-Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process is completed in conjunction with a new hires completion of Form I-9 Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify go to click on the Employees Link to learn more.
Department is Field MarketingReports to Vice President of MarketingFLSA Status is exemptObjective and Purpose The Regional Marketing Directoris responsible forleading and executing localized marketing strategies that drive patient growth brand visibility and revenue performance across a defined regi...
Department is Field Marketing
Reports to Vice President of Marketing
FLSA Status is exempt
Objective and Purpose
The Regional Marketing Directoris responsible forleading and executing localized marketing strategies that drive patient growth brand visibility and revenue performance across a defined region of dental practices. Working closely with operations practice teams and the centralized marketing department this role ensures that marketing initiatives align with business goals community demographics and the unique needs of each practice within the region.
Primary Responsibilities
Develop and implement region-specific practice marketing plans that support referral outreach new patient growth brand awareness and community engagement
Partner with Regional Directorsof OperationsPracticeManagers and clinical leaders to align marketing strategies with operational goals
Manage area marketing specialists and practice marketing specialist assigned to practice marketing
Manage and localize digital marketing campaigns (PPC SEO social media listings) in collaboration with central marketing team or agency partners
Oversee community outreach events sponsorships and referral-building initiatives for practices in the region
Analyze marketing performance data and KPIs at the regional and practice level; adjust strategies based on ROI lead quality and patient acquisition trends
Ensure consistency with brand guidelines and messaging across all marketing touchpoints
Monitor competitive activity and local market dynamics to inform tactical adjustments
Support marketing efforts for new practice openings acquisitions and rebrands within the region
Train and support field staff on local marketing execution reputation management and patient engagement
Collaborate on content creation patient education campaigns and creative development tailored to the regional audience
Managepracticemarketing budgets and provide regular reporting on spend effectiveness
Conduct boots on thegroundblitz marketing and training in the field as needed for practices.
Expectations
Drive consistent measurable growth in new patient acquisition and retention across the region
Manage and support local marketing team members
Align local marketing strategies with broader organizational goals and brand standard
Serve as the strategic marketing partner to regional operations and practice leaders
Adapt to changing market conditions with agility and creativity
Maintain clear reporting and visibility into marketing performance at all levels
Champion innovation scalability and efficiency in local market execution
Requirements
Bachelors degree in Marketing Communications Business or a related field (MBA preferred)
5 years of progressive marketing experience including 3 years in a multi-location healthcare or DSO environment
Proven experience developing and executing localized marketing strategies
Strong understanding ofrelationship/referral-basedmarketing community engagement and lead generation best practices
Ability to analyze data draw insights and adjust tactics to improve performance
Excellent collaboration and communication skills with cross-functional stakeholders
Experience managingdirect reportsvendors and internal creative resources
Proficiencyin marketing platforms (e.g. Google Ads Meta Business Suite CRM/EMR systems analytics tools)
Ability to travel regularly within the assigned region25%
Benefits
Potential 15% Annual Metric bonus
BCBS Medical & Dental insurance Options
VSP Vision Coverage
Complimentary Life Insurance Policy (employee only)
Short-term & Long-Term Disability
Pet Insurance Coverage
401(k) plan w/match options
HSA / FSA Account Access
Identity Theft Protection
Legal Services Package
Hospital/Accident/Critical Care Coverage
Paid Time Off
About Us
Specialty1 Partners is a practice services organization committed to providing non-clinical business support services to the nations leading specialty dental practices. The company was founded in 2019 by four endodontists who wanted to provide unique and differentiated support to specialty dental practices. Originally focusing on support to endodontics practices (under the Endo1 brand) Specialty1 Partners quickly expanded its support to periodontics and oral surgery practices.
Since its founding Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Headquartered in Houston TX Specialty1 Partners is led by its founders and a management team that is focused on ongoing growth and delivery of best-in-class services across its network of practices. Specialty1 Partners currently has over 225 locations across 28 states.
We believe in transparency through the talent acquisition process; we support our team members past future and present to make the best decision for themselves and their families. Starting off on the right foot with pay transparency is just one way that we are supporting this mission.
Position Base Pay Range
$80000 - $100000 USD
Specialty1 Partners is the direct employer of non-clinical employees only. For clinical employees the applicable practice entity listed above in the job posting is the employer. Specialty1 Partners generates job postings and offer letters to assist with human resources and payroll support provided to the applicable practice. Clinical employees include dental assistants and staff assisting with actual direct treatment of patients. Non-clinical employees include the office manager front desk staff marketing staff and any other staff providing administrative duties.
Specialty1 Partners and its affiliates are equal-opportunity employers who recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non-exhaustive list): race color age religion gender national origin disability sexual orientation gender identity protected veteran status or other characteristics in accordance with the relevant governing laws. Specialty1 Partners Privacy Policy and CCPA statement are available for view and download at Partners and all its affiliates participate in the federal governments E-Verify program. Specialty1 further participates in the E-Verify Program on behalf of the clinical practice entities which are supported by Specialty1. E-Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process is completed in conjunction with a new hires completion of Form I-9 Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify go to click on the Employees Link to learn more.
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