Head of Digital Marketing
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 175000 - 225000
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
The Head of Digital Marketing will leadNeubergersdigital marketing strategy and webpresence owningthe corporate website ecosystem email marketing program UX/UI standards SEO Generative Engine Optimization (GEO) and growth marketing tactics that drive measurable engagement across all digital properties. Reporting to the Global Head of Brand Experience this role drives continuous year-over-year website optimization integration of products and lines of business into the digitalexperience andensures all external client-facing digital touchpoints are cohesive and aligned.
This leader manages a team of digital contributors across UI/UX design digital operations email build and website campaignspartneringclosely withHead of Client Coverage Technology.
Key Responsibilities
Digital Strategy
Define and own the firms digital marketing strategy establishthe vision roadmap and annual priorities across the website email and all external client-facing digital touchpoints with clear KPIs and measurable outcomes across institutional intermediary and private wealth audiences.
Website Implementation & Oversight-Serve as the marketing owner of the corporate website in close partnership with Client Coverage Technology leading content architecture feature prioritization release planning sprint collaboration QA and governance including taxonomy metadata ADA/WCAG compliance and QA protocols. Drive integration of products LOBs and investment strategies into the website experience.
SEO & GEO:Develop and execute a search strategy spanning SEO and Generative Engine Optimization (GEO)leading technical SEO initiatives including site architecture schema markup structured data and Core Web Vitals while pioneering the firms GEO practice to maximize discoverability across AI-powered platforms including ChatGPT Perplexity Gemini and Google AI Overviews.
Email Marketing:Oversee email marketingsystem including strategy template build deliverability performance analysis A/B testing personalization and governance standards covering brand compliance accessibility and CAN-SPAM/GDPR adherence.
UX/UI:Oversee and upholdUX/UI standards across all digital properties leading the UI/UX team in user research journey mapping wireframing prototyping and usability testing whilemaintaininga scalable digital design system in coordination with the creative studio.
Growth Marketing & Optimization:Develop and execute growth marketing tactics including landing page optimization CRO A/B and multivariate testing and personalization managing a continuous experimentation program benchmarked year-over-year against defined performance targets.
Analytics & Reporting:Ownwebsiteanalytics and reporting infrastructure viaAdobe Analytics SitecoreandTableau tracking website KPIs including traffic engagement conversion SEO/GEO metrics and content effectiveness and translating data into roadmap prioritization UX improvements and resource decisions.
External Digital Touchpoint Cohesion:Ensure all external client-facing digital touchpoints beyond the website microsites landing pages digital publications client portal interfaces and interactive tools are cohesive in brand expression UX standards and technical quality through periodic ecosystem audits.
Qualifications
10 years of progressive digital marketing and website management experiencewithminimum5 years in financialservicesdigital marketing asset management wealth management or capitalmarketspreferred.
4yearsmanaging digital marketingteams.
Key Applications:Sitecore Azure Adobe Analytics TableauCrazy EggSEO/GEO (google search consoleFigmaLitmus/SalesforceTransPerfect
Bachelors degree; advanced degreepreferred.
#LI-GC1
#LI-Hybrid
Compensation Details
The salary range for this role is $175000-$225000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employees pay position within the salary range will be based on several factors including but limited to relevant education qualifications certifications experience skills seniority geographic location business sector performance shift travel requirements sales or revenue-based metrics market benchmarking data any collective bargaining agreements and business or organizational needs. This job is also eligible for a discretionary bonus which along with base salary and retirement contributions is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off medical/dental/vision insurance retirement life insurance and other benefits to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission production or any other form of compensation that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.
Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race creed national origin religion age color sex marital status sexual orientation gender identity disability citizenship status or protected veteran status or any other characteristic protected by local state or federal laws rules or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process please contact .
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Required Experience:
Director
