Senior Partnerships Marketing Manager

ABOUT onX

Were a team of builders adventurers and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone we build products that optimize every outdoor experience and inspire confidence to get out and go further.

Were a high-growth tech company. The pace is fast the work takes grit and ambiguity is part of the job. As the world changes around us we adapt - continuously evolving how we build prioritize and deliver.

Our business moves quickly and theres real opportunity to shape what we build next. Each of our verticals - Hunt Offroad Backcountry and Fish - is at a different stage of maturity which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset continually iterating and improving how we solve problems. We expect our people to use the latest tooling including AI thoughtfully and responsibly pairing human judgment with technology to increase quality speed and impact.

Our impact comes to life through the products we build in the stories of our customers and in our growing commitment to land stewardship and recreational access.

ABOUT THIS OPPORTUNITY

onX is seeking a Sr. Partnerships Marketing Manager to serve as the dedicated marketing lead embedded within our growing partnerships program the connective tissue between our internal marketing teams and the marketing organizations of our brand and sponsorship partners. Youll bring genuine marketing expertise from the earliest stages of a partnership shaping what we build together how we bring it to market and how we measure success. Youll be the person in the room when marketing decisions get made not tacked on at the end but present and influential from the start.

WHAT YOULL DO
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Partnership Strategy & Relationships

• Serve as the primary marketing point of contact for partner organizations building trusted senior-level relationships with their marketing and brand teams.
• Work attached at the hip with onXs Partnerships Program Manager bringing the marketing expertise and strategic voice that complements their program management role.
• Represent onXs marketing perspective during deal formation not just at launch asking the right questions and ensuring marketing value is built into every partnership from the start.
• Own the feedback loop between partner stakeholders and onXs internal creative brand web and growth teams.

Go-to-Market & Campaign Development

• Lead co-marketing strategy for each partnership knowing when to apply a brand-level approach and when to go deep into the culture of a specific vertical (Hunt Offroad Fish Backcountry etc.).
• Identify and prioritize net-new marketing channels through partnerships retail co-op event sponsorships outfitter agreements non-profit co-promotions based on onXs growth roadmap.
• Arrive at every partner engagement with a recommendation a baseline message and a clear vision for what great looks like.
• Build and maintain onXs partnerships playbook our philosophy on how we partner the menu of co-marketing capabilities we offer and how we think about audience alignment and mutual value.
• Develop tiered partnership frameworks defining what Tier 1 2 and 3 relationships look like in terms of marketing commitments and deliverables reducing guesswork and last-minute pivots.

Project Management & Operational Excellence

• Own end-to-end briefing scoping and coordination for every partnership marketing initiative from brief through launch.
• Maintain a forward-looking view of partner moments and campaign windows that feeds proactively into the broader marketing calendar.
• Be the single point of contact for the marketing component of every active partnership the person who knows whats happening whats due and what just changed.
• Build scalable workflows templates and playbooks that turn partnership marketing from a series of one-off requests into a repeatable acquisition channel.
• Enforce creative and brand guidelines with partner teams before anything goes to production.

Execution & Cross-Functional Leadership

• Act as a creative multiplier arrive with the strategic rationale audience insight message hierarchy and a POV on execution already in hand.
• Roll up your sleeves when needed: scrubbing scripts attending shoots writing briefs managing feedback cycles and staying on partner calls until its right.
• Route partner audience insights to the right internal teams to create testable opportunities across acquisition conversion and retention.
• Partner with product marketing lifecycle growth web and creative to ensure partner campaigns show up consistently across every touchpoint.
• Embed AI as a repeatable co-pilot in daily workflows experimenting in real work refining with sound judgment.

WHAT YOULL BRING

• Bachelors degree in Marketing Communications Business or equivalent experience.
• Eight (8) or more years of experience in partnerships marketing brand marketing or integrated marketing with at least 23 years in a role that required direct management of external partner marketing relationships.
• Proven ability to develop and execute co-marketing programs end-to-end from strategy through measurement youve built this before and have results to show.
• Strong marketing expertise to hold your own as a strategic voice not just a project coordinator in rooms with senior brand and marketing leaders at large partner organizations.
• Exceptional project management skills: you can hold a complex multi-stakeholder initiative together across internal teams and external partners without things falling through the cracks.
• A multiplier mindset you reduce friction bring a POV and make the teams around you better rather than adding a layer of telephone between partners and execution teams.
• Comfortable operating in ambiguity and building structure where none exists building new playbooks frameworks tiering systems and workflows doesnt intimidate you it excites you.
• A strong curiosity for exploring new technologies including AI
• A shared passion for and ability to demonstrate onXs Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel monthly for partner meetings and events as well as quarterly for multiple days to a corporate office or other onX strategic location such as a Basecamp.

ADDED BONUSES

Though not required we would be thrilled to consider candidates with any of the following:

• Experience working with outdoor automotive or lifestyle consumer brands and a genuine familiarity with the culture of hunting fishing skiing or overlanding.
• Background in sponsorship marketing experiential activations or event-based partnership programs.
• Familiarity with first-party data strategy and audience segmentation particularly in the context of co-marketing or partner data sharing.
• Experience managing agency relationships and/or directing external creative partners.
• Existing relationships within relevant brand partner ecosystems (automotive outdoor retail gear manufacturers media properties).

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly were not a scrappy start-up. We operate with clear goals structure and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift data shapes how we evolve as our business products and the world around us change.

Clear priorities and structure dont limit ownership - they make it possible. Youll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. Youll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way youll be supported with feedback tools and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce designed to foster connection collaboration and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula MT and established virtual workforce Basecamps in Austin TX; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA.

HOW YOULL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. Applicants can expect to make between $128000 to $150000 upon hire. The pay range will vary based on experience skills certifications and education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WERE OFFERING YOU

• Competitive salaries annual bonuses equity and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle
• Flexible time away package that includes PTO STO VTO and paid holidays

PERFORMANCE ESSENTIALS

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

#LI-Remote

At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety apply only through our legitimate website at directly via our LinkedIn page.

onX does not sell any Personal Information but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information see our .

As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to opt-out if preferred.