News Director
Champaign, IL - USA
Job Summary
WCIA 3 is seeking a visionary News Director to lead our multi-platform newsroom and shape the future of local journalism across broadcast digital streaming and social platforms. This is a high-impact leadership role with full oversight of the stations news operation focused on growing audience reach engagement and loyalty through innovative storytelling strong editorial standards and data-informed decision-making. The ideal candidate is a dynamic leader who understands modern audience behavior thrives in a fast-evolving media environment and can inspire teams to deliver trusted journalism wherever audiences consume it.
WCIA 3 is the CBS affiliate serving east-central Illinois and a trusted source of local news weather and information. Located in Champaign-Urbana the station serves a vibrant highly engaged market anchored by the University of Illinois offering a unique mix of innovation culture affordability and quality of life with easy access to major Midwest cities.
- Provide strategic and editorial leadership for the newsroom across linear digital OTT streaming and social platforms
- Partner with General Manager to set direction goals and long-term content strategy
- Lead the development and execution of audience-first content initiatives designed to grow reach engagement and retention
- Oversee CTV OTT and streaming efforts including live programming breaking news and on-demand content
- Monitor analyze and optimize digital performance using key metrics such as page views video views watch time unique users and social engagement
- Ensure the highest standards of journalistic integrity accuracy and community relevance across all content
- Recruit mentor and develop newsroom leaders and staff while fostering a culture of innovation accountability and collaboration
- Work cross-functionally with digital marketing sales and technical teams to maximize content impact and discoverability
- Strengthen community engagement through inclusive coverage that reflects and serves the diverse audiences of east-central Illinois
- Stay informed of industry trends emerging technologies and evolving best practices in news and content delivery
Qualifications
- Minimum of 5 years newsroom management experience
- Proven success driving audience growth across broadcast digital and streaming platforms
- Strong understanding of digital analytics audience measurement and performance optimization
- Experience with CTV/OTT platforms content management systems and newsroom automation tools
- Excellent editorial judgment leadership skills and communication abilities
- Ability to adapt to changing technologies workflows and audience behaviors
- Demonstrated passion for innovation experimentation and continuous improvement
- Experience leading teams across departments and collaborating effectively within a larger organization
- Working knowledge of emerging distribution platforms such as FAST channels YouTube and TikTok
- Strong fiscal management experience including operational and capital budgeting
#LI-Onsite #WCIA3
NON-UNION FULL-TIME SALARIED
Salary Range:
$90000.00-$100000.00 Annualized - - commensurate with applicants experience and skill level
Benefits: Our comprehensive benefits package includes but not limited to medical (with multiple plan options) dental and vision insurance paid time off a 401(k) with company matching contributions Paid Parental leave life insurance and more.
Required Experience:
Director
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.