Sr Assoc Brand & Product Deb

The Sr. Associate Brand and Product Development LATAM will support in the management development and execution of strategies for specific brands across LATAM. The role includes coordinating marketing campaigns analyzing market performance ensuring the portfolio is properly adapted to consumer needs in the region and guaranteeing compliance with global guidelines in the case of licensed addition the position will work closely with cross-functional teams and external agencies to ensure efficient implementation of brand plans and contribute to the sustainable growth of the category across LATAM

What Youll Do: 

• Coordinate the execution of regional marketing and communication plans for the category including the localization and development of materials activations and campaigns managing timelines budgets and deliverables with agencies media and commercial partners.
• Analyze the LATAM market to identify trends and ensure a properly localized portfolio aligned with global strategies and local consumer needs.
• Prepare brand and sales performance reports generating actionable insights to support strategic decision-making.
• Collaborate with cross-functional teams (sales trade marketing finance and digital) to optimize execution in retail and digital channels.
• Coordinate with Partners on alignment approvals and brand strategies to ensure consistency with the global licensing guidelines.
• Participate in annual strategic planning and the preparation of executive presentations for internal and global stakeholders.

Qualifications :

Who Were Looking For

• 35 years Commercial Marketing experience preferably in Toys FMCG or licensed consumer goods Apparel or Health & Beauty industry
• Experience with an international/ cross-cultural environment
• Knowledge Skills and Abilities
• Strategic thinking and strong analytical skills.
• Data-driven decision making.
• Project management and ability to work under pressure.
• Assertive communication and influencing skills.
• Cross-functional teamwork and collaboration.
• Results-oriented and proactive mindset.
• Strong relationship management with external strategic partners.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

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Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law

Remote Work :

No

Employment Type :

Full-time