Marketing Data Strategy Manager

AAA Club Alliance is currently seeking a full-time Marketing Data Strategy Manager to join our team in one of our office locations: Wilmington DE or Cincinnati OH or Worthington OH.

This position follows a hybrid work schedule with on-site presence required Tuesday through Thursday.

The primary duties of the Marketing Data Strategy Manager are to:

• Define and implement a clear data strategy for the marketing organization.

• Act as the primary advocate for how marketing teams use datawhat exists how its structured and how it can be applied.

• Develop documentation training materials and guidelines to increase data literacy and strengthen marketings ability to execute data-driven campaigns.

• Partner with marketing stakeholders to identify new opportunities for data-led improvements.

• Lead efforts to enhance prospecting and customer data through enrichment tools third-party sources and new integrations.

• Evaluate and recommend enrichment partners that support improved targeting and segmentation.

• Ensure enriched data is compliant governed and fully usable within marketing platforms.

• Maintain high standards of data quality ensuring marketing data is clean accurate current and consistent.

• Build and manage data hygiene and governance processes that support reliable trustworthy data across systems.

• Work closely with IT and data engineering teams to resolve data gaps inaccuracies and pipeline issues.

• Partner with CRM lifecycle product marketing and digital experience teams to enable segmentation triggers personalization rules and journey logic.

• Collaborate with MarTech platform owners to ensure systems are fully prepared to support personalization at scale.

• Work closely with digital teams to ensure data powers onsite and cross-channel personalization.

• Collaborate with external vendors and internal analytics teams to continuously enhance marketings data environment and capabilities.

• Other duties as assigned.

Minimum Qualifications:

• Bachelors degree in Marketing Data Analytics Business or related field (Masters preferred).

• 5 years minimum in marketing operations MarTech data strategy CRM or related fields is required.

• Proven experience with data governance enrichment and quality frameworks is required.

• Familiarity with CDPs Customer Relationship Management (CRM) platforms and marketing technology ecosystems is required.

Knowledge Skills and Abilities:

• Understanding of data architecture integrations and compliance standards.

• Marketing data structures and lifecycle management.

• Data governance principles and compliance regulations (e.g. GDPR CCPA).

• MarTech platforms (e.g. Salesforce Adobe Experience Cloud CDPs).

• Data analysis and interpretation for marketing use cases.

• Vendor evaluation and integration planning.

• Ability to translate complex data concepts into actionable marketing strategies.

At AAA your success is our success. What we can offer you:

• The starting base compensation for this position is$80005 to $136215.
  *The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.*

• Comprehensive health benefits package.

• Up to three weeks of paid time off accrued during your first year.

• Annual Bonus Plan.

• 401(K) plan with company match up to 7%.

• Professional development opportunities and tuition reimbursement.

• Paid time off to volunteer & company-sponsored volunteer events throughout the year.

• Other benefits include a free AAA Premier Membership Health & Wellness Program Health Concierge Service Health & Life Insurance Short Term/Long Term Disability.

Full time Associatesare offered a comprehensive benefits package that includes:

• Medical Dental and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2 weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5250 per year
• And MORE! Check out our Benefits Pagefor more information

ACA is an equal opportunity employer and complies with all applicable federal state and local employment practices laws. At ACA we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACAs policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACAs operating needs and applicant qualifications including but not limited to experience skills ability availability cooperation and job performance.

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