New Product Innovation Marketing Internship

About Us
Wondercide was founded in Austin TX when our founder Stephanie Boone set out to create safe plant-powered alternatives after her dog Luna became ill from conventional flea and tick treatments. Fifteen years later Wondercide has grown into a leading provider of pest control solutions for pets families homes and yards trusted by millions with 50000 five-star reviews on Amazon.

We are a growing CPG brand with a strong presence in both Direct-to-Consumer (DTC) and retail channels. Were passionate about creating products our customers love and staying ahead of the competition through innovation data-driven decision-making and creative storytelling. As a Marketing Intern you will gain hands-on experience across multiple facets of marketing from product development insights to digital campaign execution.

Position Overview
Were looking for a curious thoughtful and data-driven Marketing Intern to support our New Product Development (NPD) and Innovation this role youll help uncover insights that guide the creation of future Wondercide productsfrom early concept exploration to understanding how new products show up in the market. Youll also gain hands-on experience with internal frameworks such as our Opportunity Assessment process and consumer segmentation model. Youll contribute to scrappy fast-cycle insight gathering and help translate consumer and market signals into tangible product or brand opportunities.

This internship is a great fit for someone excited about consumer goods innovation and purpose-driven brands and who enjoys digging into research to help shape smart meaningful decisions.

Key Responsibilities

• Conduct market and consumer research to support new product ideas and innovation initiatives
  
  
• Analyze competitive products including positioning claims pricing packaging and benefits
  
  
• Support pricing research by evaluating competitor and category price architectures
  
  
• Research sales channels and go-to-market strategies (DTC retail e-commerce marketplaces specialty etc.)
  
  
• Identify trends whitespace opportunities and unmet consumer needs within and beyond our category
  
  
• Turn research into clear insights and recommendations for cross-functional partners
  
  
• Assist with innovation brainstorming sessions and early concept development

• Assist with consumer communications (go-to-market plans) to support product launches

• Assist with ad hoc research and marketing projects related to product development

• Support additional marketing and innovation projects as needed

• Contribute to rapid lightweight research efforts including social listening Amazon reviews and chat analysis

Qualifications

• Currently pursuing a Bachelors or Masters degree in Marketing Business Communications Economics or a related field
  
  
• Strong research and analytical skills with an ability to connect dots and tell a story with data
  
  
• Comfortable creating summaries and presentations using Google Slides/Docs/Sheets strong visual storytelling or design skills are a plus
  
  
• Highly organized curious and proactive
  
  
• Clear written and verbal communication skills

• Comfortable working independently and managing multiple projects
  
  
• Interest in consumer behavior product innovation and mission-driven brands

• Not afraid to dig into unstructured data and make sense of chaos quick learner with a flexible figure-it-out mindset

Bonus Points If You Have:

• Experience with market research surveys or competitive benchmarking
  
  
• Coursework in marketing strategy consumer insights or analytics
  
  
• Passion for pets sustainability or natural products
  
  
• Familiarity with innovation frameworks or early-stage product development

What Youll Gain

• Hands-on experience contributing to real product innovation at a fast-growing brand
  
  
• Exposure to cross-functional collaboration across Marketing R&D and Commercial teams
  
  
• A behind-the-scenes look at how new products are developed and brought to market
  
  
• Mentorship and learning opportunities within a purpose-driven organization
  
  

Required Experience:

Manager