VP-Insights & Analytics

ABOUT NCM:

We are the countrys largest most innovative cinema advertising platform whose mission is to unite brands with our young diverse audience through the power of movies and pop culture. Hundreds of millions of moviegoers watch The Noovie Showeach year which airs in movie theaters nationwide prior to the trailers and feature film. NCM offers advertisers incredible reach with unrivaled engagement making cinema a premium destination for advertisers. Were a dynamic fast-moving company focused on enhancing the moviegoing experience while developing creative ways for brands to connect with our hard-to-reach audience.

Were committed to diversity inclusion and belonging and strive to create a culture that leans into innovation collaboration accountability honor and perseverance. Were obsessed with the movies client solutions and having fun while we work. If that sounds like a great sequel to your careers story check us out at SUMMARY:

The Vice President Strategic Insights & Analytics plays a critical role in supporting revenue generation by developing measurement strategies data-driven narratives and actionable insights that connect Sales Marketing and Research. This roleis responsible forshaping and executing cross-platform measurement solutions ensuring feasibility and translating results into compelling client-facing storytelling that supportsNCMxand broader businessobjectives.

ESSENTIAL FUNCTIONS:Essential duties and responsibilities may include but are not limited to the following:

Partner with Sales and Clients

Act as a key partner to Sales by developing measurement strategies and insights that align with client KPIs.

Develop Measurement Strategy and Solutions

Design and recommendappropriate measurementapproaches including foot traffic sales lift brand lift attribution and incremental reach.

Manage Vendor Relationships and Execution

Work closely with third-party partners to ensure proper setup execution and delivery of measurement studies.

Support Revenue Growth Through Added Value (AV)

Assess and package measurement solutions as Added Value to enhance deal competitiveness and increase deal size.

Analyze Data and Deliver Insights

Interpret campaign performance data and translate findings into clear actionable insights.

Drive Product and Narrative Development (NCMx)

Support the advancement ofNCMxby integrating data measurement and storytelling into a cohesive narrative.

Ensure Operational Efficiency and Feasibility

Serve as the first point of contact formeasurementfeasibility helping to streamline internal processes and ensure successful execution.

QUALIFICATIONS:

Knowledge/Skills/Abilities:

• Deepexpertisein advertising measurement and attribution including brand lift foot traffic sales lift and cross-platform incremental reach
• Proven ability to translate complex data and analytics into clear compelling business narratives that drive revenue and influence senior stakeholders

• Strong understanding of the media and advertising ecosystem including linear digital and emerging currency frameworks ()

• Demonstrated experience leading cross-functional initiatives across Sales Marketing Product and external partners

• Ability to shape and operationalize measurementstrategyat scale balancing client needs with business feasibility and resource constraints

• Executive presence withstrong communicationand presentation skills including experience interfacing with C-level clients and internal leadership

• Strategic mindset with a focus on revenue impact client retention and product differentiation

• Experience managing and developing high-performing teams

• Strong vendor management experience across measurement and data partners

• Proficiencyin Excel PowerPoint and data visualization tools
• Every team member of NCM is expected to understand and consistently demonstrate our following core values:
  • Integrity
  • Collaboration
  • Accountability
  • Honor

Experience and Training:

Any combination of the following experience and training (designatedasrequiredand/or preferred) that would provide the required knowledge and abilities.

Experience:10 years in media advertising analytics or market research with at least 35 years in a leadership role

Education:BachelorsDegree

Licensure / Certification:

WORKING CONDITIONS

Work Conditions:

This joboperatesin a professional office environment.â This role routinely uses standard office equipment such as computers phones and photocopiers.

Physical Conditions:

Essential and marginal functions may requiremaintainingphysical condition necessary for sitting for prolonged periods of time etc.

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonableaccommodationsmay be made to enable individuals with disabilities to perform the essential functions. To requestan accommodation please contact Human Resources at or email:

****Out-of-market applicants are welcome. Please be advised that NCM does not pay any relocation expenses****

SALARY RANGE & BENEFIT OPTIONS FOR NEW YORK APPLICANTS:

Salary Range: Base Salary of approximately $165000-$180000 annually plus bonus - compensation is commensurate with skills & experience.

Benefits Options:

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) Retirement Plan
• Life & Accidental Death & Dismemberment Insurance
• Short and Long-Term Disability Insurance
• Paid Holidays
• Paid Leave (parental vacation personal days and sick)
• Commuter benefits
• Pet insurance

This information is provided as the companys good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience skills education location and other job-related reasons.

NOTICE TO CALIFORNIA APPLICANTS: For details about the Personal Information We may receive in connection with your application with and/or employment with National CineMedia and your rights regarding that Personal Information please see our Employee / Officer / Director / Owner / Applicant / Independent Contractor Privacy Policy For California Residents at Experience:

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