VP of Brand Marketing

About GameChanger:

We believe in the life changing impact youth sports have on and off the field. Sports encourage leadership teamwork responsibility and confidence important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches parents and volunteers organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community we are helping families elevate the next generation through youth sports.

So if you love sports and their community building potential or building cool products is your sport GameChanger is the team for you. We are a remote first dynamic tech company based in New York City and we are solving some of the biggest challenges in youth sports today.

The Position:

GameChanger is looking for a Vice President of Brand Marketing to shape and scale our brand as we enter our next phase of growth. You will build brand visibility and relevance and do so in a way that is modern authentic and uniquely GameChanger. This approach will use content organic social creators and community and avoid traditional high-cost brand tactics. You will own upper-funnel brand strategy including awareness consideration and brand-driven discovery. You will define and steward GameChangers brand positioning voice and creative systems ensuring they come to life across content campaigns and experiences. You will report to the Chief Commercial Officer and partner with Product Growth Communications and Sales to ensure brand storytelling supports long-term adoption and value.

What Youll Do:

• Own and evolve GameChangers brand strategy including positioning voice narrative and creative systems that scale across channels and teams.

• Lead upper-funnel brand growth driving awareness consideration and brand-led traffic through compelling storytelling and creative excellence.

• Build GameChanger into a social-first publisher creating always-on content that grows followers impressions engagement and share of voice.

• Oversee influencer and creator marketing developing authentic partnerships that extend reach and cultural relevance while activating our users as advocates.

• Lead Integrated Marketing Social Content and Creative teams ensuring high-quality on-brand execution and strong cross-functional alignment.

• Drive measurable acceleration in social audience growth engagement and share of voice as primary leading indicators of brand momentum.

• Own integrated planning and the marketing calendar aligning launches campaigns and content across the business.

Who You Are:

• 15 years of experience in brand marketing including foundational training in a CPG or similarly brand-led organization combined with experience operating in a high-growth resource-constrained environment.

• Demonstrated experience building brands organically through social creators and community with deep platform fluency (algorithms content mechanics and influencer ecosystems) and measurable audience growth.

• Deep experience building consumer-facing brands at scale.

• Experience defining and scaling brand voice creative systems and storytelling frameworks across teams and channels.

• Experience leading Creative Services Social Media Influencer and Integrated Marketing teams.

• Comfortable operating with a publisher mindset working at the speed of culture and modern platforms.

• Experience managing senior leaders and versatile teams.

• Passion for youth sports and the communities that surround them.

Perks:

• Work from our well-furnished modern office in Manhattan NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• Technology stipend - $4000 every 2 years after your start to make sure you have the latest and greatest technology.

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Monthly physical mental wellness & learning stipend offered through Holisticly.

• Monthly lifestyle stipend offered through Fringe.

• Full health benefits - medical dental vision prescription FSA HRA HSA and coverage for family/dependents.

• Retirement savings - Traditional and Roth 401K plans are offered through Vanguard with an immediate company match.

• Life insurance - basic life supplemental life and dependent life.

• Disability leave - short-term disability and long-term disability.

• Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.

• Family building benefits offered through Progyny.

• DICKS Sporting Goods and their family of brands teammate discount.

The target salary range for this position is between $225000 and $250000. This is part of a total compensation package that includes incentive equity and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience internal pay equity and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.

* DICKS Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place we are unable to hire in AK DE HI IA LA MS MT OK and SC.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

Our Interview Process & AI

We recognize that AI has become a common part of everyday life and professional work and its use continues to evolve rapidly. Our perspective on AI in the hiring process will evolve as well. At this time we ask that candidates please refrain from using AI tools during interviews and assessments as we want to see your authentic self. We will clearly indicate if and when AI use is acceptable in the process. If you have any questions or need accommodations were here to help. Thanks for helping us keep the process fair and secure for everyone!

IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @ or If you receive communication from any other domain please be cautious as it is likely fraudulent.

Required Experience:

Exec