SEO Specialist

What Youll Do

• Conduct a comprehensive SEO audit of covering technical health page speed mobile performance and current keyword rankings
• Optimize the homepage for core ILI-focused keywords such as Intelligent Learning Infrastructure Beyond LMS and LMS alternative India
• Develop or enhance 3 key pillar pages: What is ILI ILI vs LMS Beyond LMS: What Comes Next
• Perform keyword research to identify 2030 high-impact search terms targeting engineering college decision-makers
• Execute on-page SEO across priority pages including title tags meta descriptions header structure internal linking and image alt text
• Set up and configure Google Search Console and GA4 including sitemap submission and resolving crawl issues
• Build 35 high-quality backlinks per month through credible platforms (e.g. education publications Quora LinkedIn)
• Track and report monthly on keyword rankings organic traffic growth page performance and actionable insights

Skills & Experience

• 2 years of hands-on SEO experience preferably in B2B SaaS or edtech
• Proficiency with SEO tools such as Google Search Console GA4 Ahrefs SEMrush or Ubersuggest
• Strong experience in creating or guiding SEO-optimized long-form content
• Solid understanding of technical SEO including Core Web Vitals site architecture and schema markup
• Ability to collaborate with non-technical teams and drive implementation not just provide recommendations

Nice to Have

• Experience in edtech higher education or the Indian B2B market
• Familiarity with Webflow or WordPress for on-page implementation
• Understanding of content marketing frameworks like the pillar-cluster model

What Were NOT Looking For

• Tool-based audits without actionable execution
• Black-hat or aggressive link-building practices
• Agencies with diluted ownership or junior-only execution
• Candidates requiring guidance on SEO fundamentals or core tools