Technical Head of Marketing

Youll own the growth engine behind how Firecrawl acquires and activates users across content SEO/GEO product marketing partnerships social and emerging agent-first distribution channels. This is not a narrow channel role. Youll run the operating system behind our signup growth: pacing channel mix performance diagnosis prioritization and team execution. Youll work closely with Eric who owns growth strategy and the major bets while you own turning that strategy into a machine that performs every single week.

Salary Range: $180000 to $240000/year (Range shown is for U.S.-based employees in San Francisco CA. Compensation outside the U.S. is adjusted fairly based on your countrys cost of living.)

Equity Range: Up to 0.1%

Location: San Francisco CA or Remote (Americas UTC-3 to UTC-10)

Job Type: Full-Time

Experience: 5 years in marketing or growth leadership at a technical or developer-facing product

Visa: US Citizenship/Visa required

About Firecrawl

Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API just over a year weve hit 8 figures in ARR and 100k GitHub stars by building the fastest way for developers to get clean structured web data.

Were a small fast-moving technical team building essential infrastructure for the AI era. We ship fast and deep.

What Youll Do

• Own weekly signup pacing and growth across core acquisition channels youre accountable to the number not just the strategy

• Build a defensible signup mix across SEO/GEO partnerships brand and other durable channels that compound over time

• Run cross-channel planning prioritization and execution including managing channel owners across content PMM partnerships brand and distribution

• Run weekly performance reviews: diagnose misses identify whats working and ship corrective action plans fast

• Partner with product and engineering on activation onboarding and growth constraints that live outside marketings direct control

• Keep Eric focused on strategy and major bets not on stitching the whole machine together week to week

What Were Looking For

A true operator not a strategist. Youve owned a growth number before not advised on one. You know the difference between a channel thats underperforming and a channel that needs to be killed and you make that call without waiting for someone else to tell you.

Experienced running marketing for a technical or developer-facing product. You understand how developers discover tools evaluate them and decide to actually use them. Youve built growth systems for an audience that hates being marketed to.

Strong management instincts. You can run a team with a mix of channel specialists create cadence drive accountability and keep everyone moving in the same direction without needing perfect information to do it.

Fluent in modern distribution. SEO/GEO content product launches AI-native discovery you have real operational depth across multiple channels not just talking points.

Good messaging taste. Youre not a pure brand specialist but you know what good looks like. You can maintain a high bar across everything that goes out without being the bottleneck.

Comfortable working directly with founders. No marketing committee. No approval layers. Youll have a direct line to Eric and be expected to push back make calls and own the outcome.

Backgrounds that often do well: head of growth or marketing at a developer tools or API-first company early marketing leader at a PLG SaaS startup founder-marketer who built a growth engine from scratch.

What Were NOT Looking For

• Marketing leaders who are great at strategy decks and weak on execution

• People who need a fully-staffed team under them before they can move the needle

• Anyone who mistakes activity campaigns launched emails sent content published for growth

A Note On Pace

Were a small team doing a lot. Roles here are loosely defined on purpose youll own things that dont have a clear owner yet and thats a feature not a bug. If you need your scope fully defined before you can move this probably isnt the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world lets talk.

Benefits & Perks

Available to all employees

Salary that makes sense $180000$240000/year (SF U.S.-based) based on impact not tenure

Own a piece Up to 0.1% equity in what youre helping build

Generous PTO 15 days mandatory anything after 24 days just ask (holidays excluded); take the time you need to recharge

Parental leave 12 weeks fully paid for moms and dads

Wellness stipend $100/month for the gym therapy massages or whatever keeps you human

Learning & Development Expense up to $1000/year toward anything that helps you grow professionally

Team offsites A change of scenery minus the trust falls

Sabbatical 3 paid months off after 4 years do something fun and new

Available to US-based full-time employees

Full coverage no red tape Medical dental and vision (100% for employees 50% for spouse/kids) no weird loopholes just care that works

Life & Disability insurance Employer-paid short-term disability long-term disability and life insurance coverage for lifes curveballs

Supplemental options Optional accident critical illness hospital indemnity and voluntary life insurance for extra peace of mind

Doctegrity telehealth Talk to a doctor from your couch

401(k) plan Retirement might be a ways off but future-you will thank you

Pre-tax benefits Access to FSAs and commuter benefits (US-only) to help your wallet out a bit

Pet insurance Because fur babies are family too

Available to SF-based employees

SF HQ perks Snacks drinks team lunches intense ping pong and peak startup energy

E-Bike transportation A loaner electric bike to get you around the city on us

Interview Process

Application Review Send us your work: a growth channel or system youve owned a team youve built or a number youve hit. A quick note on what youd want to understand about Firecrawls current growth before you started.

Intro Chat (20 min) Quick alignment call. Well talk about what youve built how you run channel teams and what youd prioritize first.

Deep Dive Chat (60 min) Walk us through a real example: a time you ran a multi-channel growth operation and had to diagnose and recover from a miss. Then a live scenario how would you think about building a defensible signup mix for Firecrawl from where we are today

Founder Chat (30 min) Culture pace ownership and how you like to work. Time for your questions too.

Paid Work Trial (12 weeks) Dig into a real growth problem: audit our current channel mix identify the biggest lever and present a 30-day plan. We evaluate on how you diagnose how you prioritize and whether your plan would actually move the number.

Decision We move fast after the trial.

If you want to own the growth machine behind one of the fastest-growing developer tools on the internet and youre ready to be accountable to the number not just advise on it this is your shot.

Apply now.

Required Experience:

Director