Head of Growth Marketing
San Francisco, CA - USA
Department:
Job Summary
Youll own the growth engine behind how Firecrawl acquires and activates users across content SEO/GEO product marketing partnerships social and emerging agent-first distribution channels. This is a technical operator-first role not a narrow channel role and not a strategy seat. Youll run the operating system behind our signup growth: pacing channel mix performance diagnosis prioritization and team execution. Youll work closely with Eric who owns growth strategy and the major bets while you own turning that strategy into a machine that performs every single week.
Salary Range: $200000$250000/year (Range shown is for U.S.-based employees in San Francisco CA. Compensation outside the U.S. is adjusted fairly based on your countrys cost of living.)
Equity Range: Competitive equity details shared during the process.
Location: San Francisco CA (Hybrid on-site required)
Job Type: Full-Time
Experience: 5 years in growth or marketing leadership at a technical or developer-facing product
Visa: Must be legally authorized to work in the United States. Were not able to sponsor visas right now though that may change down the line.
Firecrawl is the easiest way to turn the web into data AI agents can use. One API call converts any URL into clean LLM-ready markdown or structured data - the boring-hard problem everyone building with LLMs eventually hits solved.
We hit 8 figures in ARR in year one and more than doubled it in year two. We have 150k GitHub stars and developers agents and category-defining AI companies build on us every day. Growth like this is rare and were just getting started.
Were a small team punching far above our weight. Everyone here owns a real piece of the product and company end to end and runs it themselves - no hiding behind process or headcount.
This is a place for people who want to work at the frontier: an AI company building the infrastructure other AI companies run on not one bolting AI onto an existing product. We move fast go deep and are building the tools superintelligence will rely on to gather data from the web.
Own weekly signup pacing and growth across core acquisition channels youre accountable to the number not just the strategy
Build a defensible signup mix across SEO/GEO partnerships brand and other durable channels that compound over time
Run cross-channel planning prioritization and execution including managing channel owners across content PMM partnerships brand and distribution
Run weekly performance reviews: diagnose misses identify whats working and ship corrective action plans fast
Partner with product and engineering on activation onboarding and growth constraints that live outside marketings direct control
Keep Eric focused on strategy and major bets not on stitching the whole machine together week to week
A true operator not a strategist. Youve owned a growth number before not advised on one. You know the difference between a channel thats underperforming and a channel that needs to be killed and you make that call without waiting for someone else to tell you.
Experienced running growth for a technical or developer-facing product. You understand how developers discover tools evaluate them and decide to actually use them. Youve built growth systems for an audience that hates being marketed to.
Strong management instincts. You can run a team with a mix of channel specialists create cadence drive accountability and keep everyone moving in the same direction without needing perfect information to do it.
Fluent in modern distribution. SEO/GEO content product launches AI-native discovery you have real operational depth across multiple channels not just talking points.
Good messaging taste. Youre not a pure brand specialist but you know what good looks like. You can maintain a high bar across everything that goes out without being the bottleneck.
Comfortable working directly with founders. No committee. No approval layers. Youll have a direct line to Eric and be expected to push back make calls and own the outcome.
Backgrounds that often do well: head of growth or marketing at a developer tools or API-first company early marketing leader at a PLG SaaS startup founder-marketer who built a growth engine from scratch.
Growth or marketing leaders who are great at strategy decks and weak on execution
People who need a fully-staffed team under them before they can move the needle
Anyone who mistakes activity campaigns launched emails sent content published for growth
Were a small team doing a lot. Roles here are loosely defined on purpose youll own things that dont have a clear owner yet and thats a feature not a bug. If you need your scope fully defined before you can move this probably isnt the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world lets talk.
Salary that makes sense $200000$250000/year (SF U.S.-based) based on impact not tenure
Own a piece Gain competitive equity in what youre helping build
Generous PTO 15 days mandatory anything after 24 days just ask (holidays excluded); take the time you need to recharge
Parental leave 12 weeks fully paid for all parents
Wellness stipend $100/month for the gym therapy massages or whatever keeps you human
Learning & Development Expense up to $1000/year toward anything that helps you grow professionally
Team offsites A change of scenery minus the trust falls
Sabbatical 3 paid months off after 4 years do something fun and new
Full coverage no red tape Medical dental and vision (100% for employees 50% for spouse/kids) no weird loopholes just care that works
Life & Disability insurance Employer-paid short-term disability long-term disability and life insurance coverage for lifes curveballs
Supplemental options Optional accident critical illness hospital indemnity and voluntary life insurance for extra peace of mind
Doctegrity telehealth Talk to a doctor from your couch
401(k) plan Retirement might be a ways off but future-you will thank you
Pre-tax benefits Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance Because fur babies are family too
SF HQ perks Snacks drinks team lunches intense ping pong and peak startup energy
E-Bike transportation A loaner electric bike to get you around the city on us
Application Review Send us your work: a growth channel or system youve owned a team youve built or a number youve hit. A quick note on what youd want to understand about Firecrawls current growth before you started.
Intro Chat (20 min) Quick alignment call. Well talk about what youve built how you run channel teams and what youd prioritize first.
Deep Dive Chat (60 min) Walk us through a real example: a time you ran a multi-channel growth operation and had to diagnose and recover from a miss. Then a live scenario how would you think about building a defensible signup mix for Firecrawl from where we are today
Founder Chat (30 min) Culture pace ownership and how you like to work. Time for your questions too.
Paid Work Trial (12 weeks) Dig into a real growth problem: audit our current channel mix identify the biggest lever and present a 30-day plan. We evaluate on how you diagnose how you prioritize and whether your plan would actually move the number.
Decision We move fast after the trial.
If you want to own the growth machine behind one of the fastest-growing developer tools on the internet and youre ready to be accountable to the number not just advise on it this is your shot.
Apply now.
Required Experience:
Director
About Company
The web crawling, scraping, and search API for AI. Built for scale. Firecrawl delivers the entire internet to AI agents and builders. Clean, structured, and ready to reason with.