Director, Digital Marketing

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.

Working at Abbott

At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution

• Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.

The Opportunity

We are seeking an experienced Digital Marketing Communications Director to manage a highperforming team and drive global digital marketing content strategy across our digital marketing channels. This role combines handson leadership with strong digital marketing expertise to ensure cohesive compelling and measurable communications that support business goals. He / she will also disseminate and champion best practices and optimization of digital marketing strategies and tactics as tools evolve particularly gen-AI-based tools and platforms.

What Youll Work On

Team Leadership & Talent Development

• Lead coach and develop a team of digital marketing communications professionals
• Set clear priorities provide actionable feedback and ensure highquality ontime delivery of digital marketing content as global baselines
• Foster collaboration accountability and continuous skill development across the team
• Partner with resource managers and leadership on capacity planning and hiring needs

Digital Strategy & Planning

• Own the global digital marketing communications content strategy and calendar across priority channels (e.g. web email paid media social customer relationship and campaign platforms) including digital customer journeys
• Translate business objectives into integrated digital marketing plans and campaign roadmaps
• Ensure messaging and experiences are optimized for audience channel and journey stage and are compliant as applicable
• Champion a datadriven mindset using performance insights to refine strategy and global baselines

• Serve as a trusted advisor to Commercial teams on digital best practices and performance
• Influence Commercial team execution of digital marketing content to ensure alignment to business and customer needs
• Align digital marketing execution with brand PR and other global marketing communications teams

Emerging Tools & GenAI Optimization (Add These Bullets)

• Leverage emerging digital marketing tools including genAIbased platforms to optimize content creation campaign optimization personalization and operational efficiency across global markets
• Partner with analytics marketing technology and other applicable teams to evaluate pilot and scale AIenabled solutions that enhance speed to market while maintaining brand quality governance and compliance
• Champion a testandlearn approach to automation AIassisted insights and workflow optimization to continuously improve digital performance and team productivity at scale

Performance Optimization & Governance

• Define success metrics and KPIs for digital marketing efforts
• Establish and maintain best practices guidelines and workflows for digital execution
• Utilize a learning mindset for new practices tools and platforms within the digital marketing space

Experience Youll Bring

Required Qualifications

• 10 years of experience in digital marketing marketing communications or related fields
• 3 years of people management or team leadership experience
• Strong expertise across digital channels (web email social paid media and campaigns) globally
• Exceptional written communication and messaging skills
• Proven ability to balance strategic thinking with handson execution

Preferred Qualifications

• Experience leading digital marketing within a matrixed or enterprise organization
• Experience in healthcare and CPG industries
• Experience using analytics and marketing automation platforms
• Experience in digital marketing roles within Commercial function
• Strong familiarity with A/B testing personalization and conversion optimization

Leadership & Professional Attributes

• Confident empathetic people leader and mentor
• Strategic storyteller with a digitalfirst mindset
• Highly organized adaptable and comfortable with ambiguity
• Strong stakeholder presence and decisionmaking ability
• Ability to influence all levels of leadership

Learn more about our health and wellness benefits which provide the security to help you and your family live full lives:

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

Connect with us at on Facebook at and on Twitter @AbbottNews.

Diabetes

Were focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Were revolutionizing the way people monitor their glucose levels with our new sensing technology

The base pay for this position is

In specific locations the pay range may vary from the range posted.

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Director