Field Marketing Specialist

COMPANY OVERVIEW

Cresco Labs is one of the largest public vertically integrated multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality most awarded and most popular cannabis products in America. With dozens of locations nationwide our owned and operated Sunnyside dispensaries provide a welcoming positive judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013 Cresco Labs mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry our teams are constantly focused on supporting the needs of our fellow colleagues consumers customers and communities alike. With a focus on Social Equity and Educational Development our SEEDTM initiative ensures that our company reflects the communities in which we serve ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs we aim to revolutionize and lead the nations cannabis industry with a focus on quality and consistency of product and to bring legitimacy to the industry with the highest level of integrity and professionalism.

If youre interested in joining our mission click the below links to join our team today!

MISSION STATEMENT

At Cresco we aim to lead the nations cannabis industry with a focus on regulatory compliance product consistency and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity strictly adhering to regulations and promoting the clinical efficacy of cannabis. As Cresco grows we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

As we scale into new markets and deepen our presence in key states were strengthening our field marketing structure with the addition of a Field Marketing Specialist (FMS).In this role you willbridge the gap between execution and impact. TheFMS role is designed to enhance in-store performance Paid Media ROI and team management in our core marketof Ohio. This positionwillbe both in accountsbuilding strong relationshipsand working remotely to pushbroadermarketingefforts in thestate. This rolewill be responsible forBFR managementKPI refinementand cross-functional alignment.

CORE JOB DUTIES

• Ability to lead and coachBrand Field Representatives manage account support plans and conduct field rides
• Oversee BFRs capture ofseveral marketingexecution metrics:ISAs GWPs digitalmenusmerchandisingdisplaysbudtendertrainingsand capturingphotosforRepslyinput
• Create meaningfulMonthly Recapswith unique market insightshared with sales brand and field leads
• Drives consistencyand high-quality executionofin-storeand out-of-storeactivations
• Aggregate and analyze KPI data toidentifytrends by rep market and account
• Enforceterritorysupportplanning in your market(s) by activity and account tier and type
• Partner with RMD RMM and Paid Media vendors to connect advertising investment tokey retailersin-store outcomes (menu presence sell-through and revenue results)
• Identifyhigh-performing retail locations for future investment and retail media pilots
• Situational flexibility to decide when your time is best spent in the market executing or in remote office measuringbestimpact
• Contribute to After Action Reviews (AARs) regional dashboards and QuarterlyRegionleadership Review meetings
• Share knowledge of wholesale retail ecosystems andcompetitor activity
• Provide retailer-level feedback loops to inform optimized programming competitive activity and pricing/promotion shifts
• Align with Sales Trade and Brand to support a holistic retail strategy
• Be an expert in state cannabis regulations

Administrative Responsibilities:

• Complete all administrative responsibilities ina timelyandaccuratemanner.
• Maintain proper records for all expense reportswith receiptsand ensure they are completed on time
• Ensure BFRs submittimelyand completeexpense reportsfield reports viaRepslyand MonthlyMarketrecaps
• Managestorage unitsinventory trackingand distribution of field materials and trade assets
• Support onboarding and training of new BFRs within the assigned regions
• Maintain compliance with company SOPs HR guidelines and state-level regulatory requirements
• Support internal audit readiness for KPI tracking bymaintainingclean documentation of field activities
• Participate in region field team meetings and cross-functional check-ins with Sales Brand and Paid Media teams.

REQUIRED EXPERIENCE EDUCATION AND SKILLS

• Bachelors Degree or equivalent work experience.
• 4-6yearsrelated industry ormarketingexperience.
• Local travel 50-70% includingoccasionalnights and weekends.
• Knowledge of cannabis trendsand industry preferred
• Strong presentation and interpersonal communication skills including the ability to listen andidentifyopportunities to drive increased loyalty.
• Ability to coordinate efforts with distributor personnel including ordersdeliveryand merchandising support.
• Candidates must be familiar with on/off premise marketing initiatives.
• Familiarity with local market trendsetting accounts.
• Strong problem-solving time management and organizational skills.
• Skilled atmultitasking withandability to meet deadlines.
• Computer literate withproficiencyin Microsoft Office Suite.
• Flexibility to support neighboringmarkets forCrescoWholesaleHouse of Brands

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including major medical dental and vision insurance a 401(K)-match program FSA/HSA programs LTD/STD options life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles location or position.

ADDITIONAL REQUIREMENTS

• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry
• The company does not offer employment-based visa sponsorshipforthis role or any other position now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without the needforcurrent or futuresponsorshipat any time.

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.