VP Brand Creative B2C & B2B Premium Brands (FMX)

1. Brand Creative Vision & Identity Leadership

• Define and maintain a distinctive creative vision for each brand ensuring a seamless expression across the entire guest journeyfrom inspiration to post-stay engagement.
• Lead the development of each brands full identity ecosystemincluding visual identity tone of voice brand personality motion design and all brand collateralsensuring coherence distinctiveness and scalability across touchpoints. (including Website)
• Establish and uphold art direction and creative standards ensuring consistency across all communications and brand expressions to reinforce brand equity.
• Lead the continuous evolution and governance of brand websites ensuring alignment with the brand platform tone of voice and overall look & feel while positioning all digital content as a cohesive and consistent expression of the brand.

2. Integrated Campaigns & Guest-Centric Storytelling

• Lead the development of full-funnel brand campaigns grounded in guest insights cultural trends travel behaviors and competitive hospitality landscapes. (multi touchpoints)
• Craft compelling Full Funnel briefs and storytelling platforms that inspire travel elevate brand perception and drive both awareness and conversion (including all channels and OTA environments).
• Curate and direct a best-in-class ecosystem of agencies creators and storytellers to deliver impactful campaigns across all guest-facing channels.
• Developp the content CRM Campaign (design system tone messaging framework Look & Feel)

3. Content Ecosystem alignement

• Oversee the development of a cohesive content ecosystem ( 360 assets) ensuring alignment across brand storytelling digital platforms social media partnerships and loyalty programs.
• Drive the creation of scalable and adaptable brand assets (campaigns templates motion editorial content) to support global and local market needs.
• Ensure consistency and quality of messaging and creative assets across all paid owned and earned channels strengthening brand visibility and engagement.

4. Creative Governance Innovation & Performance

• Lead global creative governance ensuring alignment across regions brand teams and partners while enabling local relevance and cultural nuance.
• Champion innovation by integrating emerging technologies data and new content formats to enhance premium hospitality storytelling.
• Define and track performance metrics adopting a test-and-learn approach to continuously improve brand impact guest engagement and commercial outcomes.

5. Web app and direct digital brand experience

• Partner with Digital E-commerce UX and Content teams to shape the brand experience across web and app touchpoints
• Ensure the brand is expressed consistently and powerfully in direct digital environments from inspiration to conversion
• Influence content architecture landing pages merchandising campaign integration and storytelling across brand-owned platforms
• Contribute to improving the user journey conversion quality and content effectiveness in partnership with enterprise teams
• Champion a guest-centric view of digital journeys balancing brand expression simplicity and commercial performance

6. Leadership Stakeholder Management & Budget Ownership

• Lead inspire and develop cross-functional and creative teams fostering a culture of excellence collaboration and innovation across global and regional structures.
• Manage key internal and external stakeholdersincluding brand teams agencies and strategic partnersensuring alignment clarity and high-quality execution.
• Oversee budgets and resource allocation optimizing investments across campaigns content and creative development to maximize brand impact and return on investment.

Qualifications :

• Bachelors degree in Marketing Business or a related field (Masters degree preferred).
• Minimum of 10-15 years of progressive marketing experience with at least 5 years in a senior
• leadership role in a global firm in the hospitality industry
• Proven track record of developing and executing successful global marketing strategies in a Premium brand environment.
• Strong creative abilities
• Exceptional leadership communication and interpersonal skills
• Ability to think strategically and execute tactically.
• Experience managing large budgets and delivering results within budgetary constraints.
• Thinking in Full Funnel & one agency approach
• Previous experience in Premium brands required
• Global experience required
• Ideally international candidate
• Global Agency Management

Additional Information :

Why join us

And what are our commitments

To the world

• Accor is committed to the world around us with a strong employer culture focused on the development of our 300000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management continuous improvement and training and development paths are defined both individually and collectively so that we can grow together every day.

Concretely at Accor:

• Remote work possible several days per week from France and flexible working options: work from home our offices or even our hotels and coworking spaces thanks to Worklib.

And also

• ALL - Heartist program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco-friendly means of transportation or a company bike program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace in accordance with the French Finance Law scale.
• Meal vouchers with a face value of 11.
• A mandatory health insurance plan funded at 50% by Accor at no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces restaurants game areas as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities personalities and professional backgrounds.
We know how to adapt to the specific needs of our employees particularly those with disabilities.
We encourage all applications without distinction of gender so dare to apply!

For us recruitment is above all a story of encounters.

Does this role appeal to you Apply and we will offer you:

• An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you
• One or more interviews with managers and team members
• For certain roles you may also be asked to complete a test or case study as well as a questionnaire about your personality and motivations.
• A final interview with our Human Resources team to discuss our Group culture working environment training program and career prospects as well as the different Group benefits.
• Personalized feedback.

Remote Work :

No

Employment Type :

Full-time