Marketing Generalist II 16-Month Contract

Were Engineered for Whatever Are You

Some people think nature is flowery meadows and pretty butterflies but we think its more like snake bites lightning strikes avalanches wipe outs and hungry vultures.

Thats why we engineer everything we make for anything nature can throw at you.

That same spirit fuels our team. If youre energized by the outdoors obsessed with understanding consumers and excited to market the products Canadians rely on for their next whatever this is your chance to make your mark. Join us in getting our message out there and showing people that with Columbia they can thrive not just survive outside.

Why Youll Love Working Here

• BenefitPlan including Health DentalandLife Insurance
• Additional Paid Time Off (floater days)
• Culture Committeeand Employee Resource Groups
• Generous Employee Friends and Family discounts
• Hybrid Work Model (4 set days onsite 1 set day remote)

ABOUT THE POSITION

The Marketing department is looking for aMarketing Generalist IIto join the Columbia team at our Canada Headquarterslocatedin London Ontariofor a 16-month Generalist IIwill work closely with the Director of Marketing to support the development of integrated marketing plans and drive their day-to-day execution with a focus on English Canada. This role encompasses the planning and execution responsibilities for a variety of marketing tactics for the Columbia brand with a focus on digital activations with key account partners brand marketing paid media& activationsand thedevelopmentof seasonal planningand reportingdocuments.*Notethis is a contract position however there is potential for a full-time role on our growing Canadian Marketing team.

HOWYOULLMAKE A DIFFERENCE

• Work closely with the Director of Marketing driving the execution of digital focused integrated plans targeted to increase brand awareness consideration and conversion.
• Activelyparticipatein the seasonal go-to-market process with the sales and marketing teams in the development communication and execution of marketing initiativesplansand presentations.
• Work closely with sales and retail marketing to build strong relationships with our key account partners and create digitally focused marketing executionsaligned with retail marketing effortsdesigned to maximize resources and drive sell through success.
• Ensure the Columbia brand image and message are consistent with corporate directives. Working closely with the creative lead adapt creative as needed to be relevant for the Canadian market. Ensure efforts follow brand guidelines and secureappropriate approvalsas necessary.
• Support key marketing functional disciplines for the Columbia brandsuch as:
  • PaidMedia work with agency partners and internal stakeholders to support theplanning andexecution of seasonal plansacross multiple media platforms such associal digital video streaming platforms broadcast OOH etc.
  • Seasonal Planning & Reporting documentsworking closely with the Director of Marketing and the Canadian marketing team draftand trackseasonal planning documentsto drive team coordination around targetedinitiativesandcreate reporting documents to share with internal stakeholders.
  • Events / Partnerships / Activations support the creation of strategies and execution ofevents partnerships and activationsthat are uniquely Canadiandriving brand authenticity and creating moments to connect with consumers.
  • ECOMM stay connected withecommteam to ensureCanadacalendar alignment messaging consistency and paid media efficiencies.

YOU ARE

• Proficient atmaintainingpositive open lines of communication with all management staff external agencypartnersand other departments to contribute to the smooth flow of information and efficient operation of the marketing department.
• Experienced in planning meetings with visibility to internal sales marketing and operations contacts key account partners agencypartnersand various marketing team members.
• Capable of supporting multiple projects from start to finish track to deadlines and drive positive results.
• Able to work both independently and with key stakeholders across the business such as members of the marketing team sales and operations teams wholesale partners and external agency partners.
• Knowledgeable in how to develop communicate and execute integrated marketing plans have knowledge of current marketing and social media trends retail promotional and communication techniques/procedures.
• Proficient in managingmultiple marketing tacticsalignedtobrand and seasonal marketingobjectives.
• Experienced with pitchingnegotiationand contractingpartners.
• Keen understanding of multi-media channels andexperiencedwith developing and executingpaid mediaplans.

YOU HAVE

• Abachelors degree in business marketing social media communications or related field.
• 3-5 years experience inkey account planning sales or retail marketing paid media planning and execution social media& activations
• A baseline understanding of the outdoor industry (skiing trail running hiking camping fishing backpacking etc.) through experience and/or participation (an asset).
• Strong communicationand organizational skills.
• Experience with and comfortable speaking/presenting to large and small groups.
• A well-developed ability to read write and speak English (French is a definite asset).
• The ability to work both on-site at Canada Headquarters in London Ontario as well as remotely.
• The ability to travel to key English Canada markets (i.e. Toronto Calgary Vancouver etc.) as well as seasonal travel to the global headquarters in Portland OR andspecial events/content shoots asrequired.
• The ability to work hours that exceed 8 hours per day and/or 40 hours per week during peak season rushprojectsor weekend/evening functions (sales meetings trade shows events content shoots etc.).

Salary Range

$70000 $80000 annually

*Salary decisions aredeterminedby multiple factors including a candidates capabilities and skills current market rate for the position years of experience and internal equity.

#SPO

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.