Marketing and Brand Strategist

Best Offer KC Homebuyer is not a traditional real estate company. Were on a mission to help thousands of distressed Kansas City homeowners leave the hassle behind while elevating the communities we serve.

We are seeking a strategic big-picture marketing thinker to help define how our brand shows up in the marketplace-not just by spending more but by communicating smarter.

This role is designed for a creative strategist with an agency or media background who is ready to step out of execution-only work and take ownership of brand direction messaging and campaign strategy across TV radio digital and direct mail. You will work alongside a strong in-house execution team to bring ideas to life-your role is to lead the thinking shape the message and challenge the status quo.

We believe that each position offers a unique opportunity to contribute to the overall success of the business and culture. Therefore each role has two prevailing themes that guide their daily purpose.

YOUR 2 Things:

1. Build a brand people trust

1. Maximize lead volume thru innovative marketing strategy

ESSENTIAL DUTIES FUNCTIONS AND RESPONSIBILITIES

Brand Strategy & Positioning

• Develop and refine Best Offer KCs core messaging voice and market positioning.
• Clearly define and segment target audiences (distressed homeowners investors etc.) and align messaging accordingly.
• Ensure brand consistency across all channels campaigns and touchpoints.
• Identify opportunities to differentiate from we buy houses competitors through education and trust-based messaging.

Campaign Strategy & Media Integration

• Conceptualize and lead multi-channel marketing campaigns across:
  • TV
  • Radio
  • Digital (paid organic)
  • Direct mail
• Collaborate with media vendors and partners to ensure campaigns are strategically aligned and performance-driven.
• Develop campaign themes hooks and messaging angles that resonate emotionally and drive action.
• Identify opportunities to expand into new channels or improve performance in existing ones.

Creative Direction & Messaging

• Lead the development of high-impact marketing concepts headlines and campaign narratives.
• Provide direction and feedback to internal team members and vendors on:
  • Creative assets
  • Copywriting
  • Video and visual storytelling
• Ensure all messaging aligns with company values:
  • • Helping people out of difficult situations
  • Providing clarity and options
  • Elevating Communities

Performance Analysis & Strategic Optimization

• Analyze campaign performance across channels and recommend data-driven strategic adjustments.
• Identify what is working what is not and where to double down.
• Work with internal team to improve lead quality conversion rates and cost efficiency.

Vendor & Cross-Functional Collaboration

• Work directly with:
  • Media buyers
  • Marketing vendors
  • Internal marketing team (including execution roles)
• Act as the strategic bridge between leadership vision and execution.
• Collaborate with sales and operations teams to ensure marketing aligns with real-world customer experience.

Innovation & Growth Initiatives

• Continuously bring new ideas for:
  • Brand awareness
  • Lead generation
  • Community engagement
• Stay ahead of market trends competitor strategies and emerging marketing opportunities.
• Challenge existing approaches and push for smarter more effective strategies.

EDUCATION & RELATED EXPERIENCE

• A high school diploma or equivalent GED is .
• A bachelors degree in marketing business administration or a related field is .
• A minimum of five years of related experience is .

KNOWLEDGE SKILLS AND ABILITIES

• Extensive knowledge of multi-state advertising media buying analytics branding continued brand development and sales funnels.
• Advanced knowledge of data entry data processing and communication tools including Microsoft Suite Google Docs and Salesforce.
• An expert eye for design and detail.
• A highly motivated individual with a go-getter attitude that is dedicated to personal growth and development.
• Strong interpersonal communication customer service and leadership skills.
• A meticulous organized individual with the ability to juggle multiple jobs and resolve issues.
• Ability to work and perform in a fast-paced quickly evolving organization with little supervision.
• Ability to grow an online community and nurture super fans.
• Ability to lead and develop company talent.