Manager, Storytelling & Content Marketing

Food Bank For New York City is seeking aManager Storytelling &ContentMarketingto bring ourmission impact and community stories to lifeacrossevents campaigns and organizational initiatives.Youlldevelopnarrative-driven materialssuch as decks messaging summaries event blurbs and activation contentthatelevate powerful real-world voicesandstrengthen how we communicate with donors volunteers partners and the public.

This position does not createorown campaigns; it providesend-to-end ownership ofthe storytelling content development processincludingfieldstory sourcing drafting tactical messagingproducingmulti-format storiesbuilding campaign decks and event briefs and coordinating storytelling needs across teams to ensure a strong consistent flow of compellingcontent.

This is anexecution-focused role ideal for a creative storytellerwho loves turning strategic themes into clear engaging mission-driven content. If you can translatebig ideasinto crisp copyconnect threads across teams andmake our work shine through authentic human storiesthis role is for you!

The Role

StorySourcing& Narrative Developmentâ60%ââ

• Work with theVPMarComm&Senior Manager of Digital Marketing to buildandmaintainacontinuous storytelling pipelinethat highlights clients partners volunteers programs and community impact.

• Sourcestoriesfrom the fieldviainterviews site visits conversations and cross-team relationships (30% field time).

• Translatemessaging directioninto clear emotionally resonantcontentfor campaigns eventsandpartneractivations.

• Maintaina story libraryandmaster storyboard.

• Communicate story availability updatesand sourcing needs to internal partners for alignment and visibility.

ContentDevelopment&AssetCreation â20%ââ

• Builddecks briefsmultimediastory packages and narrative toolkitssupporting events fundraising initiatives and campaigns.

• Drafttactical messagingfor events and partner activations.

• Developmulti-formatstoriesincludingwritten recaps videointerviews and campaign-ready content forwebemailnewslettersandpaid media.

• Collaborate withcreativepartners to create visual storytelling assets.

• Providelight paid media support(clipping/editing/adapting short-formvideocontent) for acquisition and fundraising campaigns.

Cross-Team Coordination &ActivationSupport 10%

• Partner withEngagement Programs AdvocacyMarketingand Communications to gather inputsidentifystorytelling opportunities and align on activation needs.

• Coordinate story-driven content for events community activations and campaigns.

• Facilitate regular storytelling andevent marketing check-ins.

• Provideeventmarketingsupport:messaging development project team participationevent decks and collaboration with vendors to ensure narrative alignment.

• Supporton-siteeventstorytelling(signage messaging framing).

Operational Story Systems10%

• Maintain organizedsystemsfor story collection storage tagging permissions and future use.

• Keep templates brief formats and narrativetoolsupdated for annual and recurring campaigns.

• Support improvements to cross-team storytellingworkflowscontent processes and documentation.

• Work with the Senior Manager of Digital Marketing todraftandmaintainthemarketingcalendarfor all activations campaigns themed months and cross-team initiatives.

â

• 46 yearsin storytelling content development journalism communications or related fields.

• Strong interviewing and story-gathering skillswith deep empathy andrespect for community voices.

• Exceptional writing ability; able to craft concise emotional narrative-driven stories.

• Experience building decks and synthesizing complex ideas into accessible compelling content.

• Strong project and workflow management skills; able to coordinate across many teams.

• Familiarity with nonprofit mission-driven or social impact environments.

• Ability to uphold and work withinestablished brand voiceand messaging frameworks.

• Curiosity creativity and deep knowledge of NYC culture and community dynamics.

• Ability to travel to FBNYC event and operational locations as needed.

Nice to Haveâ

• Spanishor multilingual language skills

• Photographyor basicvideo capture/editingskills

• Experience withWordPressHubSpot Teams or similar workflow tools

• Familiarity with impact storytellingfield interviewing or human-interest narrative writing

The salary range for this role is $90000 - $100000 annually.

Featured Benefits

• Competitive Health Benefit Package (Medical Dental & Vision)
• 403(b) Retirement Plan with company match
• Generous paid time off (PTO Holidays Birthday Off Volunteer Time 4-Day Work Weeks during the Summer & more!)
• Paid Parental Leave
• Flexible Spending Accounts (FSA) Dependent Care Accounts (DCA) & Commuter Reimbursement Accounts (CRA)
• Learning & Development Opportunities (Robust LinkedIn Learning library Lunch & Learn Sessions internal employee development & more)
• EAP wellness and mental health resources
• Discounted staff perks (e.g. movie tickets gym memberships travel)

People-First Culture
At Food Bank for New York City we pride ourselves on having a People-First Culture our people are our greatest addition to our benefits we offer employee engagement opportunities such as our culture committee annual organization celebrations and more!