Take your career to new heights with Loopio!

Loopio is looking for a data-driven go-to-market leader to join the Marketing organization as Director Performance Marketing. Youll develop innovative programs and data-driven campaigns collaborating with brand product marketing content digital alliances and RevOps.

Youll be a key driver of our growth strategy sitting at the intersection of marketing sales and revenue operations. Reporting to the Sr. Director Growth youll work closely with cross-functional partners. Your primary focus will be to build and execute campaigns that fuel our pipeline and accelerate our mission of helping companies shine in every response.

What Youll Be Doing

• Develop and own the demand-generation strategy setting vision goals metrics and roadmaps for multichannel campaigns (digital events paid media partners etc.).

• Lead the execution of integrated campaigns to attract nurture and convert prospects (awareness to MQL to SQL) collaborating closely with Content Product Marketing and Sales Development.

• Partner with Sales Leadership and Revenue Operations for alignment on target markets buyer personas lead scoring qualification criteria and hand-off processes.

• Oversee marketing automation CRM integration attribution modelling and analytics to measure performance pipeline contribution CPL/CPA and optimize ROI continuously.

• Manage budget forecasting and resource allocation for demand generation optimizing spend across channels and geographies and reporting results to senior leadership.

• Lead mentor and build a high-performance demand generation/growth team setting clear KPIs driving process improvement and fostering a culture of testing and learning.

• Directly own the holistic growth engine encompassing performance marketing (paid acquisition) and lifecycle marketing setting the integrated growth standard.

• Stay current on industry trends emerging technologies (e.g. ABM AI in marketing) and the competitive landscape to ensure differentiation and innovation in growth and acquisition strategies.

What Youll Bring to the Team

• You have an innate sense of urgency and accountability and can model this tempo for your team and the broader organization.

• 10 years in demand generation/acquisition marketing with 5 years in a B2B leadership role responsible for pipeline and revenue.

• Proven track record of scaling demand-generation programs and consistently delivering aggressive growth targets in a B2B/SaaS environment.

• Expertise in digital channels (paid media SEO email etc.) marketing automation (HubSpot) and CRM platforms (Salesforce/HubSpot CRM).

• Deep analytical skills covering attribution ROI forecasting performance optimization and high fluency in metrics and funnels.

• Strong knowledge of ABM lead scoring segmentation and buyer-journey optimization.

• Excellent cross-functional leadership stakeholder management (especially with Sales/RevOps) and communication skills.

• Enjoys leading from the front and raising the standard for execution in a scale-up environment.

Where Youll Work

• Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQd in Canada with established hub regions around the world where we hire from.

• Our employees (or Loopers as we call ourselves!) live and work in Canada (British Columbia and Ontario) London and India (specifically in Gujarat Maharashtra and Bengaluru).

• The majority of our team is based in ON and BC which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).

• We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!

• Youll collaborate with your teams virtually across the UK India and North America (were just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work during the workday

• We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why Youll Working at Loopio

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s we leverage Lattice for our 1:1s and performance conversations

• You will have the opportunity to elevate your craft and the opportunity to explore your creativity with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.

• We offer a wide range of health and wellness benefits to support your physical and mental well-being starting day 1 with Loopio.

• Well set you up to work remotely with a MacBook laptop a monthly phone and internet subsidy and a work-from-home budget to help get your home office all set up.

• Youll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.

• Participate in townhalls AMA (Ask-Me-Anything) and quarterly celebrations to celebrate the big wins and milestones as #oneteam!

• Our four active Employee Resource Groups offer opportunities for employees to learn and connect year-round.

• Youll be a part of an award-winning workplace with an opportunity to make a big impact on the business.

Questioning your qualifications Read this Hi there we recognize that all too often potential candidates dont apply for a position simply because they dont hit every single criteria included in the job descriptionparticularly members of underrepresented groups.

Whether or not your experience checks off all the boxes on a job posting we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage so weve created prompts in the application for you to share more about yourself. If youve made a career transition (or a few!) youre self taught in a new role or you have skills/experience youd like to highlight we want to hear more about what you could bring to the table.

AI in Recruitment At Loopio we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening drafting preliminary job descriptions generating initial interview questions transcription and occasionally sourcing prospective candidates. However AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews The Loopio interview process is designed to help us better understand your professional experiences as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview Loopio reserves the right to disqualify candidates from the interview process.

For specific roles that include a take-home assignment our AI Interviewee Policy allows the use of AI for initial support; however the final submission must be a true reflection of your personal insights skills and decision-making.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team () should you require accommodations at any point during our virtual interview processes.

Required Experience:

Director