Social Media and Digital Specialist

Nelson University

Job Location:

Waxahachie, TX - USA

Monthly Salary: Not Disclosed

Posted on: 5 days ago

Vacancies: 1 Vacancy

Job Summary

Institutional Mission

Nelson University exists to equip students spiritually academically professionally and cross-culturally for their God-given careers and callings.

Department: Marketing & Public Relations
Reports to: Vice President for Marketing & PR

Position Overview

The Social Media and Digital Specialist executes the universitys daytoday social media presence creating and publishing content across platforms including copywriting photography video and basic graphic design. The role supports the VP of Marketing and Public Relations by assisting with the execution of digital advertising initiatives and tracking marketing and advertising performance. This position is highly handson and focused on content development audience engagement and performance reporting.

Responsibilities

Social Media Execution & Content Creation

Execute the universitys official social media presence across platforms including but not limited to Facebook Instagram YouTube X (Twitter) and LinkedIn.

Curate content and create original posts including copywriting photography graphics and video to support university initiatives and campaigns.

Monitor social media channels daily and respond to questions and comments in a timely brandappropriate manner.

Brand Consistency & Account Management

Manage and maintain universityaffiliated social media accounts ensuring brand standards voice and visual identity are consistent across channels.

Collaborate with internal departments to support social media needs and ensure messaging is accurate timely and on brand.

Digital Advertising & Campaign Support

Implement digital media campaigns across social and other digital platforms.

Support the VP of Marketing and Public Relations in executing marketing and advertising strategies.

Maintain relationships with current advertising partners and college listing sites while researching potential new digital advertising opportunities.

Stay informed on market trends and emerging opportunities in digital advertising and social media.

Analytics Performance Tracking & Optimization

Establish and track key performance indicators for social media and digital advertising efforts.

Analyze performance across social and advertising channels and prepare reports to support datainformed decisions.

Assist leadership in evaluating channel effectiveness and budget allocation based on performance insights.

Collaboration & Student Engagement

Collaborate with department leaders and directors to ensure advertising and social media efforts align with institutional priorities.

Recruit train and manage a student social ambassador team to support content creation and campus engagement.

Required Qualifications

Faith Commitment: A strong commitment to the Christian faith and the mission and core values of Nelson University.
Bachelors degree in Marketing Communications Digital Media Business or a related field
25 years of professional experience in marketing or digital communications
Demonstrated handson experience managing social media channels for an organization or brand
Strong writing and editing skills with attention to voice tone and accuracy
Experience creating digital content including graphics photography and/or video
Proficiency with content creation tools such as Canva and/or Adobe Creative Suite
Experience working with social media management and publishing platforms
Ability to manage multiple projects priorities and deadlines in a collaborative environment
Strong communication skills and comfort engaging with diverse audiences

Preferred Qualifications

Basic understanding of content strategy branding and audience segmentation
Experience working with content calendars and campaign planning
Familiarity with project management tools such as Asana
Experience managing or supporting interns student workers or ambassadors
Familiarity with higher education nonprofit or missiondriven organizations
Experience collaborating with crossfunctional teams (e.g. marketing admissions IT)

Schedule

This is an onsite position. Standard work hours are MondayFriday 8:00 a.m.5:00 p.m.; however this role requires flexibility including evenings and weekends as needed during major projects recruitment cycles and university events. Occasional local and regional travel may be required to support university events and initiatives.

How to Apply:

Please visit to access the application form. Incomplete applications will not be considered. Questions may be directed to the Human Resources Office at

Note:

This position is not exempt from overtime in compliance with the Fair Labor Standards Act. Join us in shaping the future of Nelson University and empowering students to fulfill their potential!

Nelson University (formerly Southwestern Assemblies of God University) is a vibrant private Christian university located just 30 minutes south of the Dallas/Fort Worth Metroplex in Waxahachie. Founded in 1927 the university now offers over 70 associate bachelors masters and doctoral degrees available on campus and online.

As an evangelical Christian institution rooted in Biblical truth Nelson University fosters a Spirit-empowered community where faculty staff and students are encouraged to live out their faith with purpose and integrity. We are passionate about equipping our team members to make a meaningful impact in both personal and professional spheres embodying values that inspire and transform.

Company website:

Equal Employment Opportunity Statement:

Nelson Univetsity is an equal opportunity employer and does not tolerate discrimination or harassment on the basis of race color national origin disability pregnancy or any other status protected under applicable federal state or local law. Consistent with its Christian heritage and mission and where permitted by law Nelson University reserves the right to exercise a religious preference in employment and seeks to hire indiviauls who affirm and support the instituions mission and statment of faith. These principles apply to all employment practices across the University. Nelson University is committed to a hiring process gounded in qualifications merit and the operational needs of the instituion.

Required Experience:

Institutional MissionNelson University exists to equip students spiritually academically professionally and cross-culturally for their God-given careers and callings.Department: Marketing & Public Relations Reports to: Vice President for Marketing & PRPosition OverviewThe Social Media and Digital Sp...