Product Marketing

Clay Labs

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profile Job Location:

New York City, NY - USA

profile Monthly Salary: $ 180 - 230
Posted on: 15 hours ago
Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy creativity is the only lasting advantage. Were already helping thousands of customers including Anthropic Notion Google and Ramp go to market with unique data signals and AI research.

In 2025 we raised a $100M Series C backed by world-class investors including Sequoia CapitalG and First Round and crossed $100M in revenue.

In 2026 we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round for our customers agency partners and club members.

Some things to know about us:

Hear from our employees directly on our Glassdoor page!

Product Marketing @Clay

What We Value in This Role

Excellence in craft - Were looking for someone who has truly mastered the craft of product marketing. Youve done this before at a high level and can bring pattern recognition to Clay while adapting to our context.

First-principles thinking - PMMs at Clay solve business problems not serve specific teams. You question assumptions identify the highest-leverage opportunities and strike a balance between moving fast and grounding your actions in deep market and customer insight.

High agency - You dont wait for permission or perfect information. You identify what needs to happen figure out how to make it happen and drive it to completion. Blockers are problems to solve not reasons to stop.

Flexibility - Clay is growing fast in a dynamic market. Youll move fluidly between strategic work (market analysis positioning) and tactical execution (spinning up a quick asset for a strategic prospect conversation). Youre energized by variety and you dont need a perfectly scoped role to do great work.

What Youll Do

Positioning & Messaging

  • Own Clays core narrative and messaging frameworks that enable revenue teams to effectively position and sell our products

  • Develop segment and persona-specific positioning that translates Clays capabilities into targeted value propositions for distinct buyer types

  • Build and maintain competitive intelligence - think battlecards win/loss analysis and market context that helps teams win against key rivals

Sales Enablement & Revenue Impact

  • Create training programs and sales assets that help reps have better conversations and close more deals

  • Identify where deals get stuck and work with sales to improve conversion through targeted messaging collateral and campaigns

  • Develop customer proof points - case studies ROI frameworks and reference programs that support the sales process

Product Partnership

  • Partner with Product to influence roadmap and packaging - youll shape how Clay shows up in market not just market what exists

  • Create use case libraries that demonstrate how Clay solves distinct problems across industries and workflows

  • Develop pricing and packaging recommendations based on value drivers and competitive dynamics

Growth & Vertical Expansion

  • Support Clays expansion into new verticals by developing market-specific GTM strategies ICP definitions and entry playbooks

  • Partner with GTM Engineering and Growth teams to translate positioning into automated campaigns and optimize acquisition funnels

  • Build feedback loops between market experimentation and product positioning to refine our approach based on performance data

What Youll Bring

  • 8-10 years of professional experience in product marketing go-to-market strategy or related roles; previous experience in product sales and analytical fields like investment banking and consulting is a plus

  • 4 years in B2B SaaS product marketing at high-growth companies with complex product surface areas

  • Track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives

  • Experience working across sales-led and product-led growth motions

  • Impact-focused mindset: Deep understanding of customer buying processes sales cycles and the ability to diagnose and optimize a revenue funnel

  • Product fluency: Comfort with technical products; you can work with product teams to influence roadmap and translate capabilities into buyer-specific value props

About ClayOur mission is to help organizations turn any growth idea into reality.We see growth as a creative practice not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy creativity is the only ...
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Implement your creative growth ideas to build pipeline for your sales team. First, maximize your data coverage with 75+ enrichment tools and our AI agent. Then, use AI to craft the perfect outreach.

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