Consumer Strategy Development & Intelligence Manager

Job Description:

At Bank of America we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients teammates communities and shareholders every day.
Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace attracting and developing exceptional talent supporting our teammates physical emotional and financial wellness recognizing and rewarding performance and how we make an impact in the communities we serve.
Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.
At Bank of America you can build a successful career with opportunities to learn grow and make an impact. Join us!

Job Description:

The Business Strategy & Intelligence Manager plays a pivotal role in shaping and advancing the overall Consumer strategy for the Bank. This leader is responsible for developing enterprisealigned strategic recommendations driving crossfunctional initiatives that influence longterm Consumer direction and ensuring new business capabilities seamlessly integrate into the broader Consumer & Small Business strategic agenda.

The ideal candidate is a strategic thinker with strong product project and data analytics skills exceptional business acumen and the ability to translate complex insights into clear strategic ideas and actions. Success in this role depends on the ability to collaborate across Product Digital Operations Technology and Line of Business teams to identify and drive strategies that accelerate growth deepen client engagement and strengthen the consumer experience.

This role manages the development and execution of crossenterprise strategy formulation efforts identifies strategic opportunities and influences decisions processes and investments grounded in deep consumer and market insights.

Job Responsibilities:

Strategic Leadership & Consumer Strategy Development

• Lead and support the development refinement and execution of the AI-powered Consumer & Small Business strategy ensuring initiatives ladder up to a cohesive enterprise vision.

• Translate client insights competitive intelligence behavioral analytics and market trends into actionable strategic priorities that shape the direction of the overall Consumer & Small Business strategy and position the Bank for a fully AI-powered end-to-end banking experience in the next 5 years.

• Partner with Line of Business executives to embed client-focused strategies into planning delivery and growth objectives across the enterprise.

Digital Consumer Capability Strategy & Transformation

• This role is strategically critical in accelerating the Next-Gen Consumer Transformation strategy serving as a key architect in the development of digital capabilities that advance the Consumer strategy to maintain and grow market share. Core areas of work include:

InsightDriven Ideation & Strategy Creation

• Lead the ideation of new digital self-service capabilities and enhancements grounded in data and aligned with enterprise consumer strategic priorities.

• Ensure concepts reflect both client needs and strategic business objectives.

Strategic Storyboarding & Business Case Development

• Develop strategic narratives solution concepts and business cases in partnership with frontline teams Product Digital Operations and Technology.

• Drive stakeholder alignment benefit signoff and prioritization of capabilities that have meaningful impact on the consumer strategy.

Deep Consumer Insight & Behavioral Understanding

• Build a rigorous holistic view of client behaviors informed by voice of customer agent insights experience analytics and journeylevel performance.

• Use these insights to identify strategic gaps emerging needs and opportunities that enhance the digital consumer experience.

Strategic Delivery & Capability Execution

• Guide scope definition and oversee project management through the execution of new digital capabilities ensuring solutions are aligned with strategic goals and deliver measurable consumer and business value.

Performance Assessment & Strategic Optimization

• Evaluate adoption utilization and performance of digital capabilities to assess benefit realization and determine strategic enhancements.

• Recommend actions to improve the consumer experience and advance the selfservice strategy (e.g. eligibility refinements deep linking via IVR/Erica feature expansion).

Enterprise Influence & CrossFunctional Alignment

• Serve as a crossenterprise integrator ensuring Consumer strategy is consistently represented in decisionmaking prioritization and investments.

• Influence senior leaders by presenting strategic options tradeoffs and insights through compelling datadriven storytelling.

Required Qualifications:

• 5 years of experience in strategic consulting complex program management and/or change management

• Proven ability to lead endtoend strategy development including problem framing hypothesis creation datadriven analysis and clear strategic recommendations.

• Demonstrated expertise in crafting executiveready narratives translating complex ideas into clear compelling and concise storylines tailored for seniorlevel audiences.

• Advanced proficiency in PowerPoint with a strong portfolio of Csuite presentations including distilling insights into visual storytelling building structured narratives and designing highclarity strategic decks.

• Strong business acumen with experience assessing market trends competitive landscapes and operational implications to support enterpriselevel strategic decisions.

• Ability to synthesize large amounts of information into key insights and communicate them with precision across diverse stakeholders.

• Experience influencing senior leaders through wellstructured recommendations visual storytelling and strategic framing of business issues.

• Strong crossfunctional collaboration skills with the ability to guide teams toward aligned strategic outcomes.

• Exceptional written and verbal communication skills with emphasis on clarity brevity and storytelling for executive consumption.

Desired Qualifications:

• Comfort with and interest in learning about in digital experiences and new technologies

• Familiarity with or openness to learning the Banks project execution lifecycle and change management

• Experience with and knowledge of client servicing reporting analysis and processes

Skills:

• Attention to Detail

• Critical Thinking

• Customer and Client Focus

• Prioritization

• Risk Management

• Active Listening

• Coaching

• Collaboration

• Performance Management

• Planning

• Business Case Review

• Change Management

• Conflict Management

• Process Mapping

• Project Management

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Enterprise Description:
This job is responsible for providing strategic leadership and oversight of enterprise-wide initiatives to drive transformation and performance across segments. Key responsibilities include setting program strategy guiding senior managers influencing priorities and fostering collaboration across product channel and operations. Job expectations include driving innovation engaging executive stakeholders ensuring governance and delivering measurable outcomes through disciplined execution and change leadership.

Shift:

Hours Per Week:

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