Senior Manager, Brand Insights & Strategy
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 137000 - 171200
Posted on:
11 days ago
Vacancies:
1 Vacancy
Job Summary
Where Conviviality is at work.
Pernod Ricard is a global premium spirits and wine company. Were the team behind leading brands such as ABSOLUT Vodka Jameson Irish Whiskey Malibu Kahlúa Liqueur The Glenlivet Gin and Skrewball whiskey as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word convivialitéit means human connection authenticity friendly and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.
Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players dream makers trailblazers movers and (cocktail) shakers. We have a passion for living life to the fullest making new friends every day and realizing our potential as people and as a business!
The salary range for this role based in New York is $137000.00 to $171200.00. The range may vary if the role outside of this location. Base salaries are determined during our interview process by assessing a candidatesexperience skills against internal peers and against the scope and responsibilities of the position.
Job Summary
The Senior Manager Brand Insights & Strategy is a strategic leader responsible for shaping and activating consumer-driven brand strategies across a portfolio of priority brands at Pernod Ricard USA. This role uncovers deep consumer and demand moment insights translates learning into action and proactively influences brand direction in partnership with senior marketing leadership. The opportunity offers meaningful impact on communication innovation and renovation for iconic global brands within a fastpaced and collaborative organization.
Who will love this job
This role is ideal for a curious strategic thinker who thrives on turning consumer understanding into commercial impact. You enjoy influencing brand strategy through storytelling partnering closely with senior stakeholders and navigating ambiguity in a dynamic business environment. If you are energized by culture consumers and the spirits industryand are motivated by Pernod Ricards convivial valuesyoull find this role both challenging and rewarding.
What youll do
Lead brand insights strategy and activation across multiple priority brands delivering actionable learnings that inform communication innovation and renovation initiatives
Establish and manage annual learning agendas aligned to brand strategy and business objectives driving crossfunctional and global alignment
Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data trends and primary research
Activate demand segmentation and foster deep consumer empathy across marketing and commercial teams
Synthesize quantitative qualitative and syndicated data into compelling narratives that inspire action and influence senior stakeholders
Serve as a thought leader within the insights community building strong relationships with global Brand Companies and Center of Excellence partners
Whats in it for me
Youll be part of an inclusive and diverse organization where professional development and career mobility are core to the talent strategy. Pernod Ricard celebrates the richness of its people its brands and its communities while maintaining a strong commitment to sustainability and responsible enjoyment. Your career here offers the opportunity to grow make impact and be inspired by a truly global culture.
Required qualifications
Bachelors degree
7 years of brand insights and strategy experience with demonstrated success activating insights into brand action
5 years leading primary quantitative and qualitative research initiatives
Proven experience developing holistic learning plans that integrate multiple data sources
Strong ability to influence senior stakeholders (VP level) through compelling insight storytelling
Experience analyzing syndicated data sources (e.g. Nielsen IRI Numerator)
When you join Pernod Ricard youll experience a workplace that is rich in heritage driven by our iconic brands and a long-standing commitment to sustainability safety and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived they drive our behaviors and its what brings our culture to life.
Our work philosophy celebrates the magic of human connection with the flexibility needed to provide ones most meaningful contribution. We offer a flexible work policy with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week. As a global employer we understand that not everyones working hours are the same and we empower our employees to work the hours that make the most sense for them and their teams schedules.
We offer employees great benefits and perks to toast to a life filled with support. Check out for details.
This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.
Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability training and experience and does not and will not discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race color religion sex age disability national origin citizenship marital status sexual orientation gender identity genetic information military service or any other classification protected by law. Offers will be subject to United States local terms.
Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process contact us at .
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Senior Manager
About Company
A global leader in wine and spirits, we are 18,500 employees worldwide, respectful and responsible hosts, committed to nurturing every terroir.
