About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide including Brex Rippling Navan Qantas SHEIN and many more with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.

Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and youre motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.

Youre humble and collaborative; turn zerotoone ideas into real products and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here youll tackle complex highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you lets build whats next.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the companys growth and success.

What youll do

Were looking for a data-driven strategic and hands-on Paid Social Manager to lead acquisition and full-funnel demand generation campaigns across LinkedIn and Meta. This role will focus on enriching segmenting and scaling audiences to reach SME and mid-market decision-makers globally ensuring every dollar spent drives measurable impact on pipeline and revenue.

Youll blend analytical rigor with creativity partnering with growth product marketing and analytics teams to design audience frameworks run experiments and develop platform-native campaigns that convert. The ideal candidate thrives in fast-paced environments and understands how to connect audience data ad systems and CRM workflows into a cohesive high-performing growth engine.

This role is based in San Francisco.

Responsibilities:

• Own end-to-end LinkedIn and Meta campaign strategy build and optimization across the funnel (awareness consideration conversion).

• Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments leveraging firmographic behavioral and CRM-based signals.

• Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort.

• Manage pacing bid strategies and budget allocation to deliver performance within CAC and ROI targets.
  Maintain campaign QA naming conventions and tracking integrity (UTMs pixels offline conversions).

• Build and maintain audience architectures using first-party CRM data lookalikes and retargeting pools.

• Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo ensuring alignment with sales territories and lifecycle stages.

• Use SFDC reports and Marketo Smart Lists to enrich or suppress audiences ensuring campaign relevance and lead quality.

• Query campaign and CRM data using SQL or data tools (e.g. BigQuery Snowflake Looker) to identify patterns and optimization opportunities.
  Test new audience and data onboarding approaches (e.g. Clearbit 6sense ZoomInfo or LinkedIn Matched Audiences).

• Build a structured testing roadmap across creative bidding and audience strategies.

• Analyze funnel metrics (CTR CVR MQL-to-SQL pipeline contribution) and surface actionable insights.

• Run incrementality brand lift or geo-lift studies to measure true business impact.

• Partner with analytics to refine attribution visibility and improve full-funnel ROI reporting.

• Collaborate with Performance Strategy Creative and Regional Marketing to localize global frameworks.

• Partner with Sales and RevOps to ensure alignment on lead routing scoring and follow-up SLAs.

• Work with Finance and Data teams to reconcile spend pacing and forecast models.

• Serve as the internal SME for LinkedIn and Meta best practices audience enrichment and data integration.

• Platforms: LinkedIn Campaign Manager Meta Ads Manager Google Tag Manager and native ad tools for creative and tracking management.

• Data & Querying: SQL BigQuery or Looker for analyzing campaign and audience data.

• CRM & Automation: Salesforce (SFDC) and Marketo including Smart Lists workflows and lead lifecycle integration.

• Attribution & Tracking: GA4 UTMs pixel tracking and offline conversion imports.

• Analytics & Reporting: Experience building Looker/Tableau dashboards or structured performance reports.

• Audience Tools: Familiarity with enrichment and ABM tools such as 6sense Clearbit or ZoomInfo is highly preferred.

Who you are

Were looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.

Minimum qualifications:

• 5 years of experience in B2B paid social marketing with proven success on LinkedIn and Meta.

• Demonstrated ability to scale campaigns for SME and mid-market audiences with measurable pipeline impact.

• Hands-on experience with Salesforce and Marketo connecting campaign data to leads contacts and opportunities.

• Strong analytical mindset capable of querying segmenting and transforming audience data independently.

• Deep understanding of paid media metrics attribution and ROI modeling.

• Excellent project management and communication skills; ability to collaborate across marketing sales and analytics.

• Bachelors degree in Marketing Business Data Analytics or related field.

Preferred qualifications:

• Experience in fintech or SaaS environments targeting global or multi-segment audiences.

• Familiarity with multi-touch attribution MMMs and data privacy frameworks.

• Comfort working across multiple time zones and global marketing teams.

• Experience guiding creative optimization and A/B testing processes.

• Bilingual proficiency in Cantonese or Mandarin to support regional campaign localization and stakeholder collaboration.

• Multi-lingual and particularly Korean Japanese or French.

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

Required Experience:

Manager