Director, Social Media

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman a sculptor and his wife Sybil a painter and ceramicist. When the artists began collaborating their goal was simply to make beautiful objects to wear. Led today by their son Evan David Yurman creates timeless yet contemporary collections for women and men defined by inspiration innovation consummate craftsmanship and cable the brands artistic signature. David Yurman collections are available at retail stores throughout the United States Canada Hong Kong and France and at locations worldwide through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman creativity innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown New York City artistic passion informs each and every jewelry design. The Yurman familys guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

Director Social Media

The Director of social media will lead the strategic vision channel strategy and execution of social across all platforms for David Yurman. This role is responsible for elevating brand storytelling driving cultural relevance and delivering measurable business impact through best-in-class insight-led social and content strategies.

Reporting into Vice-President Brand Strategy & Partnerships this leader will oversee a team of three with one direct report and partner cross-functionally to ensure social is fully integrated across campaigns product storytelling and full-funnel marketing efforts.

Key Responsibilities

Strategic & Channel Leadership

• Define and lead a holistic platform-specific channel strategy outlining the role of each platform (Instagram TikTok YouTube Pinterest LinkedIn) across the marketing funnel
• Establish clear objectives content pillars and audience strategies by channel to drive both brand equity and performance
• Identify emerging platforms formats and cultural moments to future-proof the brands social presence

Content & Creative Oversight

• Partner with Creative Editorial and Brand teams to develop and brief social-first content that is both aspirational and performance-driven
• Ensure all content ladders back to channel strategy with clear intent by platform and format
• Oversee always-on and campaign content including video talent partnerships and behind-the-scenes storytelling maintaining strong brand guardianship

Analytics-Driven Planning & Optimization

• Lead with a data-first mindset using performance analytics audience insights and social listening to inform strategy and creative decisions
• Translate insights into forward-looking content planning optimizing messaging formats and platform investment over time
• Establish robust testing frameworks to continuously refine content cadence and channel mix
• Own KPI development reporting and performance benchmarks ensuring clear measurement of both brand and business impact

Full-Funnel Integration

• Ensure social plays a defined and measurable role across the full marketing funnelfrom awareness through conversion
• Partner with Media and Performance teams to optimize paid social strategies audience targeting and creative effectiveness
• Align organic and paid strategies to maximize reach efficiency and ROI

Team Leadership

• Lead mentor and develop a high-performing team of three with one direct report
• Foster a culture of strategic thinking creativity agility and accountability grounded in both brand excellence and performance rigor
• Build clear processes for content planning approvals and cross-functional collaboration

Qualifications

• 810 years of experience in social media strategy within luxury fashion beauty or lifestyle brands
• Strong experience developing channel strategies with a clear understanding of platform roles and audience behaviors
• Proven ability to leverage analytics and insights to drive strategic decisions and future planning
• Experience managing and developing teams
• Deep knowledge of social platforms and evolving trends with a strong luxury aesthetic sensibility
• Highly collaborative with experience working across creative media and marketing functions
• Analytical mindset with fluency in social metrics testing frameworks and performance optimization

Location: New York NY (TriBeca)

Working Mode: Hybrid

Estimate Salary Range: $165-$175k

Base pay is one component of David Yurmans total compensation package which may also include the following for eligible employees: access to healthcare benefits 401(k) plan bonus employee discounts Summer Fridays (corporate roles) generous paid time off sick time and more.

Diversity Equity & Inclusion at David Yurman

As a company founded by artists David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community and we cherish the diversity of our employees backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individuals age race creed color religion national origin sex (including pregnancy sexual orientation gender).