Senior Digital Marketing Manager | Sage Home Loans

This role requires a hybrid schedule and will be based in our South Charlotte NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

For the Sage Home Loans website click here. Curious how Sage Home Loans fits into Red Ventures Click here.

Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple.We are seeking a Senior Marketing Manager to lead strategy and execution across paid media organic growth web experience and content strategy. This is a hands-on high-impact role responsible for driving qualified demandoptimizingthe full digital journey and scaling modern search strategiesincluding SEO AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).Youllpartner cross-functionally to turn insight into action elevate our brand presence and create measurable growth in a fast-moving regulated environment.

What Youll Do:

Paid Media & Digital Acquisition

• Own strategy execution and optimization across paid search paid social display and emerging digital media channels

• Manage budget allocation bidding strategy audience targeting creative testing and pacing to maximize ROAS and CPL performance

• Implement rigorous A/B testing across creative landing pages and audience segments to drive continuous improvement

• Ensure all advertising aligns with mortgage regulatory standards and compliance requirements

Search Strategy: SEO AEO & GEO

• Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO and GEO strategies

• Optimizefor high-intent queries featured snippets voice search AI-generated responses and emerging search surfaces

• Partner with content and product teams to improve technical SEO site architecture crawlability and schema implementation

• Monitor rankings share of voice and AI search visibility using advanced analytics tools

Web Experience & Conversion Optimization

• Own the end-to-end digital conversion funnel from ad click to application start

• Lead landing page strategy and optimization efforts to increase engagement reduce drop-off and improve qualified lead flow

• Collaborate with UX engineering and analytics teams to test iterate and deploy site enhancements quickly

• Use behavioral data heatmaps and funnel reporting toidentifyfriction points and drive measurable lift

Content Strategy & Management

• Oversee digital content strategy to support demand generation brand authority and client education

• Align editorial calendars with paid media search priorities and product initiatives

• Ensure content reflects Sages client-first mindset and simplifies complex mortgage topics

• Optimizecontent distribution across owned earned and paid channels

Analytics Reporting & Ownership

• Establish clear KPIs across acquisition engagement and conversion

• Build dashboards and present performance insights to senior stakeholders with actionable recommendations

• Maintainaccuratetagging attribution and CRM integrations across all digital properties

• Continuously evaluate and refinemartechstack to improve measurement and scalability

Cross-Functional Leadership

• Partner closely with Product Sales Compliance Engineering Design and Analytics teams to align marketing strategy with business goals

• Bring an ownership mindset to initiativesthinking beyond campaigns to long-term impact

• Contribute to strategic planning forecasting and growth modeling

Brand Reputation & Online Presence

• Oversee Sages brand reputation across digital platforms ensuring a consistent trusted presence wherever clients engage with our brand

• Monitor and manage online reviews and ratings across platforms such as Google Zillow social channels and other relevant industry sites

• Partner with Sales Client Experience and Operations teams to encourage authentic client feedback and increase review volume

• Analyze review trends and client sentiment toidentifyopportunities to improve the customer experience and marketing messaging

• Develop strategies to strengthen Sages digital reputation and ensure our brand reflects the exceptional service we deliver to clients

What Were Looking For:

• 6 years of experience in digital marketing with deepexpertisein paid media SEO and conversion optimization

• Demonstrated success managing performance budgets and driving measurable revenue growth

• Strong understanding of AEO GEO and evolving AI-driven search ecosystems

• Experience leading landing page strategy and CRO testing frameworks

• Proficiencywith Google Ads GA4 Tag Manager CRM integrations and modern analytics platforms

• Strong analytical skills with the ability to translate complex data into clear strategy

• Experience in regulated industries such as mortgage fintech or financial services

• Ownership mentality with a bias toward action and continuous improvement

• Ability to thrive in fast-paced environments where speed precision and accountability matter

Compensation:

This range reflects total cash compensation which may include base salary only or base salary plus target bonus depending on the role. Where eligible equity may also be offered separately and not included below. Actual compensation varies based on location experience and qualifications.

• Total Cash Compensation Range: $90 $130K per year

Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.

• Health Insurance Coverage (medical dental and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually with an increase to 25 days after five years of service.

Who We Are:

Sage Home Loans Corporationis a digital mortgage lender solution redefining the mortgage origination experience. By building new technology solutions were creating simple and clean customer experiences to simplify the mortgage application process. Our team has developed a fully digital online application that enables the user to complete their application and start looking for the right mortgage that matches their needs 24/7. We then marry the digital journey with exceptional human interaction from our expert Loan Officers to create the best possible borrower experience.

Red Ventures is a global portfolio of high-growth companies spanning several U.S. businesses a joint venture in the health services industry and strategic investments in Europe and Puerto Rico. Their businesses include The Points Guy Lonely Planet Bankrate the Allconnect Platform RV Home Client Growth RV Growth & Transformation Sage Home Loans Corporation RV Education and more. Across the portfolio Red Ventures businesses deliver seamless digital experiences for consumers help Fortune 100 clients solve large-scale digital growth challenges and create world-class experiences and opportunities for employees. Learn more at and follow @RedVentures on LinkedIn and Instagram.

At Red Ventures we believe diverse inclusive teams are better. To help you better understand our core values and beliefs we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

We offer competitive salaries and a comprehensive benefits program for full-time employees including medical dental and vision coverage paid time off life insurance disability coverage employee assistance program 401(k) plan and a paid parental leave program.

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