Sr. Manager, Email & SMS Marketing

We are an American luxury lifestyle brand founded in 2004. Anchored in the casual elegance of American sportswear Torys design philosophy is defined by effortless silhouettes innovative materials eclectic juxtapositions of color and the tension of past and present. The collections include ready-to-wear handbags footwear accessories jewelry home and beauty.

Empowering women is the companys guiding principle expressed through Torys collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009 the Foundation provides women entrepreneurs in the United States with access to capital education and community.

You are seeking a work environment where people are encouraged to dream explore discover and as important laugh together. If youre prepared to work hard create impact and have fun while doing it we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us youre joining a global purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health create financial security and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. Youll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth youll have access to free executive coaching on-demand.
• We believe in the importance of giving back and youll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role is Tailor-Made for You Because:

You are highly organized with experience managing ecommerce email programs and you have a deep understanding of email and SMS best practices. Youre an analytical thinker and you always back your decisions in data. You are a self-starter proactive and resourceful and collaborative across different teams with the ability to closely manage timelines on concurrent campaigns and across calendars. Youre a natural leader and foster a supportive team environment for your direct reports. You thrive in a fast-paced environment and adapt well to change. A sense of humor is a plus!

We are an American luxury brand known for beautiful timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents effortless style the worlds of travel art and interiors and women globally. The collections include ready-to-wear handbags footwear accessories jewelry home and beauty. Empowering women is the companys guiding principle underpinning the design philosophy and company culture and driving the work of the Tory Burch Foundation.
You are seeking a work environment where people are encouraged to dream explore discover and as important laugh together. If youre prepared to work hard create impact and have fun while doing it we would love to have you join #TeamTory. Apply today!

Life @Tory Burch is Special Because:
When you join us youre joining a global purpose-led company on an exciting growth journey with an amazing culture and great benefits.
Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
We have the best team in the world and believe in paying competitively and rewarding for high performance.
Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health create financial security and achieve wellness in all areas of your life.
We love seeing our employees wear our beautiful collections. Youll receive a generous employee discount and access to exclusive sample sales.
We are invested in your professional growth youll have access to free executive coaching on-demand.
We believe in the importance of giving back and youll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

A Day in the Life:

This role focuses on US email and SMS marketing with a primary focus on broadcast marketing. Youll be responsible for the successful strategic planning management and reporting of marketing messages aligning calendars with stakeholders and keeping us at the forefront of email trends and new capabilities within our ESP. The consistent thread is that youll be working with an amazing team of women and men who share your passion for excellence.

Key responsibilities also include:

• Creating our broadcast email and SMS roadmap based on performance trends learnings key business launches and our planned revenue forecast
• Building and executing test plans
• Coordinating with cross-functional teams to ensure email and SMS strategy aligns with overall business objectives and timelines
• Synthesizing and distributing key learnings and present regularly to a wide range of stakeholders (incl. senior leadership) to help shape our strategy and foster a customer-centric mindset across the organization
• Stay abreast of industry trends and learnings to shape potential marketing opportunities

To Land This Role:

• Bachelors degree a minimum of 10 years of experience in email marketing and CRM
• Understanding and interest for the fashion/luxury industry (key players trends) experience working for fashion company/clients is a plus
• Proven analytical skills and data-first mindset with experience analyzing KPIs and test results to determine learnings and recommended strategies
• Excellent project management and organizational skills and proficiency in juggle multiple projects at a given time
• Strong communication skills and team player with the ability to build relationships and influence internal cross-functional stakeholders and external partners to achieve team goals
• Strategic self-starter who can both frame email strategy and actively engage in hands-on execution
• Experience utilizing reporting platforms like Google Analytics and Tableau for data analysis
• High degree of proficiency with ESPs

Why Youll Want to Join Our Team:

Customer is at the heart of the CRM & Loyalty team. We are customer champions driving strategies that win the hearts and wallets of existing and future customers. We work cross-functionally to inspire and drive customer centricity across the organization. We take an entrepreneurial and agile approach to building and executing best-in-class customer strategy and programs rooted in insights and designed to drive frequency retention and long-term loyalty. If you have a passion for data-driven customer marketing and work well in a fast-paced dynamic environment our team would love to hear from you.

Why Youll Want to Join Our Team:

How We Work Together

• Adaptable We change before we have to
• Entrepreneurial We own it
• Collaborative Theres no I in Tory
• Client & Brand Focused We put ourselves in Torys shoes
• Live the Values We show up for each other
• Functional Expertise Were constantly learning and growing

#TeamTory Values

We show up with honesty & kindness act with integrity & compassion work with passion & humility and lead with excellence & humor.

Compensation Range

The compensation range for this position is 120000.00 USD - 165000.00 USD. Our offer will be based on your relevant experience and work location.

Benefits Information

We offer a generous set of benefits to help you take care of your heath create financial security and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individuals age race creed color religion national origin sex (including pregnancy) or sexual orientation gender expression military status marital status genetic predisposition or carrier status disability or membership in any other protected class under applicable law. Likewise we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures providing documents in an alternate format using a sign language interpreter or using specialized equipment. If you require assistance or an accommodation with the hiring process please contact .