Senior Marketing Manager Retention Execution

When you join Verizon

You want more out of a career. A place to share your ideas freely even if theyre daring or different. Where the true you can learn grow and thrive. At Verizon we power and empower how people live work and play by connecting them to what brings them joy. We do what we love driving innovation creativity and impact in the world. Our V Team is a community of people who anticipate lead and believe that listening is where learning crisis and in celebration we come together lifting our communities and building trust in how we show up everywhere & always. Want in Join the #VTeamLife.

What youll be doing...

The Senior Manager Churn Activation and Orchestration will be a member of the Base Marketing team executing the Defend activation and orchestration work across the VBG organization. Reporting directly to the Associate Director Defend Orchestraion this individual will be responsible for executing on the base churn program strategy for small and medium businesses global enterprises and public sector customers.

The Senior Manager will operate by leading peers from cross-functional teams including but not limited to: Marketing Customer Experience Care Martech Digital and AI groups.

Responsibilities:

• Execution lead for VBG retention strategies into live functional customer treatments. The role is the driver of activationresponsible for the end-to-end save journey work orchestration of Defend programs across all rep-facing and customer-facing systems. The role bridges the gap between a marketing idea and a functioning action in the field.

• The Senior Manager Defend Execution is a technical-marketing hybrid responsible for the day-to-day activation of churn-reduction strategies. This role focuses on the precise configuration of offers and save actions within VBGs digital and rep-facing systems.

• Omni-Channel Synchronization: Coordinate the simultaneous launch of campaigns across CRM Digital Sales Telesales and Care. The execution lead ensures that a Save action initiated in a digital portal is visible and consistent if the customer moves to a live rep.

• Troubleshooting & Rapid Response: Serve as the first line of defense for execution errors. The lead builds maintains and drives customer journey work for save treatments aligned to churn/defend programs.

• Monitor live performance to identify system breaks or offer misfires leading to immediate triage to minimize customer friction using AI tech and data.

• Cross-Functional Coordination: Act as the boots on the ground contact for Marketing CX Care teams lighting up process and flow optimizations.

What were looking for...

Youll need to have:

• Bachelors degree or four or more years of work experience.

• Six or more years of relevant experience required demonstrated through one or a combination of work and/or military experience or specialized training.

• Experience working with marketing research research strategy or consumer research methodologies.

• Six or more years of experience in marketing operations CRM execution or churn management with a proven track record of launching live customer treatments in a fast-paced environment.

Even better if you have one or more of the following:

• A Masters degree in Business Administration Finance Marketing or Analytics.Understanding of direct marketing and Sales best practices across key tactics (Email Direct Mail SMS Digital Outbound etc).

• Understanding of key CRM and Sales platforms and systems (i.e. Adobe Salesforce Pega and POS systems).

• Strong understanding of customer analytics and campaign success measures.

• Ability to translate complex ideas and express them in concise simple-to-understand ways.

• Ability to work under pressure in a fast-paced environment and multitask across projects.

• Comfortable with continuously changing priorities.

• Strong analytical problem-solving and planning skills.

• Ability to interface with executive and C-suite leadership to develop and represent work.

If Verizon and this role sound like a fit for you we encourage you to apply even if you dont meet every even better qualification listed above.

Scheduled Weekly Hours

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness benefit options including: medical dental vision short and long term disability basic life insurance supplemental life insurance AD&D insurance identity theft protection pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan up to 8 company paid holidays per year and up to 6 personal days per year paid parental leave adoption assistance and tuition assistance plus other incentives weve got you covered with our award-winning total rewards package. Depending on the role employees have the opportunity to receive compensation in the form of premium pay such as overtime shift differential holiday pay allowances etc. Newly hired employees receive up to 15 days of vacation per year which grows with additional service. For part-timers your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.