E-Commerce Analyst

Comfort starts with our 10000 team members across the globe who are transforming the power of comfort every day. Our employees have the power to change lives in our homes work and communities. We foster an inclusive environment while honoring a legacy built on family where everyone can be themselves.

If you are ready to join an industry leading organization where our people are the most important asset and innovation propels us into the future youre ready to take your seat at La-Z-Boy Incorporated.

WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT!

KEY RESPONSIBILITIES (other duties as assigned):

• Establish standard and ad hoc reporting practices and manage all eCommerce-related data analysis to identify troubleshoot and make recommendations for solutions/improvements required to meet established KPI targets. Disseminate findings and manage questions/additional investigations spurred by reports.
• Leverage data storytelling to communicate insights and opportunities to leadership peers and partners. Provide directional guidance on subjects that will affect the omnichannel customer experience site conversions and sales performance.
• Partner with key internal partners and external 3rd party analytics resources to access ingest and analyze multiple channels of data to create a reliable and accurate consolidated view of the eCommerce business (demand and profit).
• Gather and refine reporting requirements from business stakeholders to develop visualizations dashboards and reports using various reporting suites.
• Proactively communicate your assessment of eCommerce results (i.e. traffic purchases conversion) and drivers (promotion and campaign performance category mix) to both internal and external stakeholders.
• Curate create and audit a relevant list of events to measure eCommerce store performance and feature adoption.
• Manage site tagging (Adobe Tag Manager) troubleshooting issues and providing requirements and suggestions for new features and experiences.

SCOPE & IMPACT:

This role directly contributes to the success of the digital direct-to-consumer experience through successful analysis recommendation of enhancements to impact a global experience driving a $23M annual e-Commerce sales target.

MINIMUM REQUIREMENTS:

• Bachelors degree in Marketing Communications or related field with 2-4 years of digital or retail analysis and reporting experience or equivalent.
• Experience with the Adobe and Google Analytics suites business intelligence tools and other leading digital reporting suites.
• Experience leveraging web analytics methodologies including feature adoption measurement A/B testing competitive benchmarking user journey/funnel analysis and digital-to-retail cohort reporting.
• Up to 5% travel.

PREFERRED REQUIREMENTS:

• Experience supporting omnichannel organizations with both digital and retail direct-to-consumer (DTC) sales channels.

SUPERVISORY RESPONSIBILITIES: None

PHYSICAL DEMANDS/WORK ENVIRONMENT:

Indicate any physical demands required to perform essential functions and/or work environments that the incumbent is subject to in performing the essential functions.

OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the incumbent for this job. Duties responsibilities and activities may change at any time with or without notice.

Benefit offerings to employees and their families include: Medical Vision Dental and Basic Life Insurance available 401k retirement plan with company match of up to 6%. Paid time off includes: 9-11 paid holidays each year two weeks prorated vacation as a new hire and either personal time (non-exempt only) or state mandated sick time.

More information can be found via: this role requires travel / driving in order to perform the key responsibilities outlined above candidates must be able to meet the qualifications noted in the companys Driver Management Program to be considered for the role.

At La-Z-Boy Incorporated were an equal opportunity employer. We understand that our employees diverse backgrounds experiences perspectives and viewpoints add value to our ability to create and deliver the best possible service quality products and is of utmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

We are committed to fostering an environment in which all employees feel valued included and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability you may request a reasonable accommodations by emailing our recruiting team at or by calling .