Email Marketing Manager (Remote First)
Job Summary
Were looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500000 contacts. This isnt just about newsletters; its about managing high-volume highly segmented journeys for a diverse range of SMB industries.
In this role youll act as the architect of our customer lifecycle balancing complex HubSpot/Salesforce automation with high-converting creative.
If youre an analytical marketer who thrives on A/B testing experimentation and finding creative ways to personalize the customer experience at scale we want to talk to you.
Please note: This is a 12-month parental leave contract
Responsibilities:
- Campaign Management: Plan build and manage end-to-end email initiatives including newsletters promotions and onboarding sequences.
- Audience Segmentation: Ensure precise targeting by managing schedules automation and effective audience segmentation.
- Platform Mastery: Use HubSpot for campaign setup and workflow execution while leveraging Salesforce CRM for data-driven targeting.
- Content & Design: Write high-converting copy and collaborate on visually effective email templates and layouts.
- Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
- Optimization & Testing: Run A/B tests on subject lines messaging and CTAs to continuously improve engagement metrics.
- Performance Analytics: Monitor and report on KPIs (opens clicks conversions) to provide actionable insights for optimization.
- AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization.
Requirements:
- Rich Experience: 5 years in email focussed marketing roles.
- Technical Proficiency: Strong recent hands-on experience with both HubSpot and Salesforce.
- Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch.
- Marketing Mechanics: Deep understanding of automation customer journey orchestration and list health.
- Industry Knowledge: Experience in lead generation or B2C sectors (e.g. Banking Insurance Mortgages or E-commerce).
- Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates.
- Communication Skills: Strong copywriting expertise with an eye for design and template structure.
- Forward-Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.
Required Experience:
Manager
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