Marketing Lead

Meet Method

Method has built the most modern way to connect to consumer financial accounts. Combining real-time liability connectivity with instant payment execution Methods API is designed to make it easy for people to connect their financial accounts to the apps and services they want to use.

We have helped 45 million users connect 350 million liability accounts credential-less and processed over $2.5B in payments helping users save millions in interest. One in every three credit cards in the United States is in the Method ecosystem and leading financial institutions like SoFi Bilt Cleo Sezzle Figure & Aven rely on our APIs to build magical experiences for millions of consumers.

Were a team of 50 people spread across offices in Austin SF New York City and Washington D.C! Were excited to continue the momentum working alongside our investors and advisors from Andreessen Horowitz Emergence Capital Y Combinator Avra and Ardent. To learn more about us check out our blog!

About the role

Were hiring a Marketing Lead to be the horizontal connective tissue across Methods marketing function. Youll report directly to the COO and Co-Founder and work across all marketing verticals

This is a strategic generalist role spanning the full breadth of Methods marketing function. Youll oversee strategy development and execution across product marketing content and demand partnering closely with the leads of each vertical to drive alignment sharpen positioning and ensure initiatives ship with rigor. Youll develop a strong point of view on Methods ICP and market positioning and bring the structured thinking and communication clarity that makes the whole marketing org more effective. The pace is high the scope is wide and the best candidates will find that energizing.

What youll do

• Develop a deep understanding of Methods value proposition distill it for different audiences (internal and external) and ensure it shows up consistently across every touchpoint website decks outbound content paid and events

• Own marketing projects end to end across verticals: from brief to execution no passing the baton

• Drive specific go-to-market initiatives including product release campaigns ICP-targeted content and growth marketing experimentation.

• Support sales customer success & product marketing with tactical marketing deliverables (one-pagers decks messaging guides) that make deals move faster and launch new products

• Build cross-functional fluency across product marketing content and demand so you can step into any workstream without a formal handoff.

• Identify where the marketing function is leaking output between verticals and bring structure to close the gaps.

• Develop and maintain a strong understanding of Methods ICP competitive positioning and product differentiation.
  
  

Who you are

• 1-2 years post-MBA

• Recent experience at a top consulting firm looking to make the transition to a startup.

• Youve done a startup internship or worked in a high-growth environment so you know what it looks like when direction changes weekly and ownership is yours to claim.

• You have past experience in a marketing role: demand gen content or product marketing ideally for an enterprise product. You have opinions about what works and why.

• You learn fast and ramp yourself; you dont need things repeated and you build domain knowledge on your own time.

• You can take a brief run with it and come back with something polished

• Strong writer and communicator; you can improve someone elses work without being precious about your own.
  

Extra Awesome

• Prior fintech or B2B SaaS experience; especially in complex API or infrastructure products.

• Familiarity with demand gen channels (paid events email) and content strategy.

• Experience working cross-functionally with sales CS or product teams on go-to-market.

• Strong opinions on B2B positioning and what actually moves buyers in the financial services space.

The annual US base salary range for this role is: $160000-$200000.