Director, CRM Strategy, freelance 8 weeks
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Job Location:
Huntington Beach, CA - USA
Monthly Salary:
USD 180000 - 191000
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
INNOCEAN USA a full-service advertising agency located in sunny Huntington Beach CA is seeking a Director CRM Strategy to work on a short-term assignment.
We are a hybrid workplace x3 days week in-office. Candidates local to Southern California highly preferred.
Our ideal candidate has 10 years CRM Strategy automotive category and Salesforce Marketing Cloud expertise.
We are seeking a seniorlevel CRM Strategy Director for a 8-10 week engagement to lead the strategic direction of CRM programs for a key automotive brand. This role will lead CRM strategy development endtoend from insight and vision through platformgrounded execution planning with a strong emphasis on Salesforce Marketing Cloud (SFMC).This is a handson strategic role ideal for someone who can quickly assess an existing CRM ecosystem elevate the strategic narrative and translate ideas into credible executable SFMCbased solutions that resonate with senior client stakeholders. This role requires a strong understanding of database marketing personalization strategies and performance analytics.
KEY AREAS OF RESPONSIBLITY
- Shape a compelling CRM strategic vision and strengthen a customer-centric view of CRM leading strategy through all stages of planning execution analysis and optimization constantly improving upon customer relationship lifecycle acquisition retention and loyalty.
- Develop and lead CRM channel strategies including customer lifecycle and journey strategy personalization and segmentation frameworks and channel orchestration across email SMS and other CRM touch points.
- Develop executive-ready narratives frameworks and slides that clearly articulate value impact and differentiation.
- Translate strategy into SFMCspecific constructs including:
- Journey Builder use cases
- Data model and audience design considerations
- Automation personalization and testing approaches
- Collaborate across internal departments and third-party partners to align technology solutions processes and programs to drive a more seamless digital customer journey.
- Analyze primary and secondary research findings to gain clear polished insights that help inform audience segmentation personalization and testing strategy.
- Provide strategic frameworks content ecosystems and communication architecture for campaigns.
- Partner with Data Science to source and recommend new prospect opportunities and technologies to drive new customer acquisition.
Qualifications
QUALIFICATIONS
- 10 years of CRM strategy experience preferably within an agency consultancy or complex enterprise environment.
- Automotive experience is a MUST.
- Deep hands-on mastery of Salesforce Marketing Cloud experience is REQUIRED.
- Strong understanding of how data technology creative and operations come together in modern CRM programs.
- Demonstrated expertise in core digital strategy concepts: Customer journey mapping content marketing personalization funnel optimization conversion testing & optimization and analytics.
- Demonstrated success working in an integrated cross-functional team environment providing effective creative direction and strategic feedback to improve campaign performance.
- Excellent presentation building storytelling and stakeholdermanagement skills.
- Proficient at distilling data to insights to strategies and plans.
- Excellent communication skills with ability to interact with clients and internal stakeholders to clearly articulate strategic direction.
Contract Length: 5/4/26-6/26/26
The salary range is based on an annual compensation of $180000 - $191000. Pay is dependent uponseveralfactorsincluding but not limited to: clientexperience training and/or transferable skills.
Who are we We are explorers. We look out to the edge of the world and ask where havent we been before Together we hunt for an intersection of art and science creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many our quests undaunted. Our possibility is as vast as the ocean. Always remembering the deeper we dive the greater we become. And the further we go the more we find.
Required Experience:
Director
About Company
Innocean USA is a full-service ad agency based in Huntington Beach, California with a knack for getting our clients heard. Click here to view our client work, or get in touch!
