CRM Manager

About the Role

Ana Luisa is looking for a strategic and data-driven CRM Manager to lead our retention efforts at a key moment of growth and transformation.

In this role you will own the full CRM ecosystem including Email SMS Direct Mail Membership and lifecycle marketing. You will be responsible for building meaningful relationships with our customers driving repeat purchases and maximizing customer lifetime value across all touchpoints.

You will work at the intersection of data product and creative using tools like Bloomreach to design personalized customer journeys optimize segmentation and continuously test and improve performance. This role reports to the Director of Marketing.

What Youll Be Responsible For

• Own and evolve the overall CRM and retention strategy across Email SMS Direct Mail and Membership programs.
• Build and optimize lifecycle marketing programs including acquisition onboarding engagement retention and winback flows.
• Leverage Bloomreach to create advanced segmentation personalization and automation across all CRM channels.
• Manage and continuously improve campaign planning and execution including newsletters triggered flows and promotional moments.
• Drive innovation in CRM by testing new channels formats and tactics such as direct mail inserts and emerging retention levers.
• Partner closely with the creative team to develop high-performing CRM assets that align with brand direction and elevate customer experience.
• Analyze performance across all CRM initiatives identifying opportunities to improve engagement conversion and retention.
• Collaborate with Data and Tech teams to improve tracking attribution and customer data infrastructure.
• Work cross-functionally with Marketing Merchandising Product and Operations to ensure a cohesive and consistent customer journey.

What Youll Bring

• 5 years of experience in CRM lifecycle marketing or retention ideally within a DTC e-commerce fashion or retail environment.
• Strong experience with CRM platforms such as Bloomreach Klaviyo Salesforce Marketing Cloud or similar tools.
• Highly analytical mindset with the ability to translate data into actionable insights and strategies.
• Deep understanding of customer segmentation personalization strategies and lifecycle marketing best practices.
• Proven ability to manage and optimize email and SMS programs at scale.
• Experience with additional retention channels such as direct mail loyalty or membership programs is a strong plus.
• Strong project management skills with the ability to prioritize and execute in a fast-paced environment.

What Youll Love About Us

• Flexible Time Off: Flexible WFH policy (2x per week) Unlimited PTOO 401k Matching
• Brand Perks: Employee discount; welcome gift card Birthday Gift Card
• Office Perks: fully-stocked kitchen with unlimited snacks and beverages
• Events: Office lunches; in-office events

EEOC

Ana Luisa is an equal-opportunity employer and values diversity at the company. We are committed to equal employment opportunities and welcome all candidates regardless of race religion color national origin gender gender identity or expression sexual orientation age genetics marital status veteran status or disability status or any other characteristic protected by law.

Compensation: