Creative & Marketing Strategy Associate
Wilmington, DE - USA
Job Summary
Help amplify how Business Banking shows up for small businesses through campaigns storytelling and experiences that drive measurable growth. Join the Brand Amplification team to turn insights into creative that is on brand and performance-driven.
As anAssociate Creative & Marketing Strategyin theBrand Amplification teamyou will support creative and marketing strategy for Business Bankings largest paid and owned channel campaigns. You will also help shape the creative strategy and vision for Business Banking events and experiences by translating business objectives and insights into clear creative briefs. You will collaborate with cross-functional partners (brand insights PR/communications events product legal/compliance and agencies) to ensure work is data-informed on brand risk-aware and measurable. You will contribute to storytelling frameworks team processes and performance reporting to drive continuous improvement across channels.
Job Responsibilities
Partnerwith Brand Amplification leadership to understand objectives target audiences and KPIs and support insight-led creative and marketing strategies across campaigns initiatives and experiences.
Draftand refine creative briefs that define the audience key messages deliverables channel considerations timelines and success metrics.
Collaboratewith channel media product analytics research PR/communications and event partners to support cohesive campaign development across paid owned and earned channels (digital social email content video experiential).
Reviewcreative concepts copy design and experience elements against strategy brand standards and approval requirements; provide clear constructive feedback to improve quality and effectiveness.
Manageday-to-day workflows (timelines status updates stakeholder reviews routing/approvals and agency coordination) to keep deliverables on track and escalate risks early.
Monitorcampaign performance with analytics partners and synthesize results into insights and recommendations to optimize in-flight work and inform future planning.
Supportthe evolution of Business Banking positioning narrative frameworks and campaign storytelling to ensure consistent brand expression aligned to JPMorganChase standards.
Contributeto playbooks templates and best practices that improve briefing creative review channel integration and measurement.
Required qualifications capabilities and skills
2 yearsof experience in marketing strategy brand advertising communications or integrated marketing in a cross-functional environment.
Ability to translate business objectives and customer insights into clear actionable creative briefs and messaging direction.
Strong written and verbal communication skills including synthesizing inputs into a concise point of view and influencing partners.
Experience collaborating with creative teams and/or agencies including providing feedback that improves work quality while maintaining strong relationships.
Comfort using performance metrics and insights to inform decisions identify learnings and support optimization.
Strong project management and organizational skills with the ability to manage multiple workstreams stakeholders and deadlines.
Attention to detail and quality with an understanding of controls approvals and governance in a regulated environment.
Preferred qualifications capabilities and skills
Experience in financial services B2B or small business marketing with interest in small business and community-focused storytelling.
Familiarity with events/experiential marketing or integrated campaigns that include experiential components.
Experience working in a large matrixed organization with complex stakeholder management.
Familiarity with brand guidelines/governance and partnering with legal/compliance and corporate communications/PR.
Required Experience:
IC
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more