Product Marketing Lead, Ring Business & Amazon Key

Ring Business and Amazon Key are seeking a customer-centric product marketing manager to shape the future of our go-to-market strategy and step-change our growth.

You will be responsible for our B2B product portfolios strategy targeting positioning and messaging. You will lead the go-to-market strategy for innovative new products. You will also generate deep customer insights and champion the voice of the customer throughout the product lifecycle.

Key job responsibilities
-Lead go-to-market strategy: Create the plan to bring new products to life including the customer segmentation targeting positioningmessaging and activation plan.
-Create compelling product storytelling: Build the strategy to find the right way in with our customer segments. Lead the cross-functional development of product detail pages (PDP) selling points (PSP) articles and other content to engage with customers.
-Understand our customers deeply: Drive consumer insight generation and develop/refine customer personas to inform product and marketing strategies.
-Report on product insights: Deliver quarterly reports on product performance customer satisfaction and key insights to inform future strategies.

A day in the life
In this role youll blend strategic thinking with hands-on execution to shape our product strategy. Youll work closely with the product sales and research teams to gather customer insights refine personas and lead go-to-market strategy. Your day may involve leading market intelligence efforts analyzing customer purchase intent and developing engaging product content. As the voice of the customer you will be at the heart of growing our business and enhancing our portfolio.

About the team
Ring Business and Amazon Key solve our customers most critical security and access challenges with simple smart solutions. We are a uniquely cross-functional org within Amazon and often serve as the connective tissue between Smart Home/Devices Logistics Operations and Retail/Shopping across global markets. Our team indexes highly on customer obsession collaboration and delivering innovative solutions for our customers. We engage with many stakeholders worldwide and we have relentlessly high standards for our global programs.

- 7 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience in launching new products
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)

- Experience with data analysis and SQL
- Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Hawthorne - 155100.00 - 209800.00 USD annually
USA TX Austin - 155100.00 - 209800.00 USD annually