Retail Media Monetisation Specialist
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Job Location:
Monthly Salary:
Posted on:
10 days ago
Vacancies:
1 Vacancy
Job Summary
We are seeking a Retail Media Monetization Specialist to build and scale commerce-driven media monetization across retail and e-commerce ecosystems. The candidate will be responsible for Retail Media Network (RMN) strategy audience monetization and programmatic integrations that enable brands to leverage audience data commerce signals and retail media inventory to drive incremental revenue for RMN and measurable business outcomes for non-endemic advertisers.
This role sits at the intersection of commerce advertising technology and data monetization requiring expertise in online marketplaces programmatic platforms and audience strategy.
This role sits at the intersection of commerce advertising technology and data monetization requiring expertise in online marketplaces programmatic platforms and audience strategy.
Job Description:
Key responsibilities:
Retail Media Monetization
- Develop and implementRetail Media Network (RMN) monetization strategyfor retail and e-commerce partners with focus on Non-Endemic advertisers.
- Build commercial propositions aroundonsite offsite and in-store media inventory.
- Build Go-To-Market decks establish client outreach and be responsible for achieving advertising revenue/inventory monetization targets for respective Retail Media Networks
- Identify new revenue streams leveragingcommerce data shopper insights and digital shelf placements.
Programmatic & AdTech Integration
- Design and implementprogrammatic monetization modelsusing SSPs DSPs and retail media platforms.
- Developaudience segments and targeting strategiesbased on shopper data/insights from Retail Media Networks.
Audience Monetization
- Builddata monetization frameworksleveraging retailer first-party data.
- Createaudience packages for brands across onsite and offsite media activation.
- Partner with data platforms to enableclean room integrations and privacy-compliant targeting.
Partnerships & Commercial Development
- Work withretailers brands and technology partnersto scale retail media offerings.
- Leadjoint business plans with retail partnersto grow commerce media revenue.
- Collaborate with sales teams to developbrand propositions and media packages.
Required Skills & Experience
Experience
- 1014 years indigital media commerce media programmatic advertising or retail media.
- Experience working withe-commerce platforms retailers or media agencies.
Technical Expertise
- Strong knowledge ofprogrammatic ecosystem (DSP SSP DMP/CDP).
- Hands-on experience withcommerce media platforms and retail advertising tools.
- Understanding offirst-party data activation and audience segmentation.
Strategic Capabilities
- Ability to buildRetail Media Network (RMN) monetization models.
- Experience designingcommerce media strategies across shopper touchpoints.
Preferred Experience
- Experience building or scalingRetail Media Networks (RMN).
- Exposure toclean room environments and privacy-safe data collaboration.
- Experience working withQuick-Commerce E-Commerce Fintech Retail Media Companies Programmatic in revenue/sales roles.
Key Competencies
- Revenue generation focus
- Data monetization mindset
- Programmatic expertise
- Strategic partnerships
- Commerce-first thinking
- Analytical and storytelling ability
Location:
GurugramBrand:
AmplifiTime Type:
Full timeContract Type:
PermanentRequired Experience:
IC
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
