Lead Product Marketing Manager Enterprise

At Klaviyo we value the unique backgrounds experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If youre a close but not exact match with the description we hope youll still consider applying. Want to learn more about life at Klaviyo Visit see how we empower creators to own their own destiny.

At Klaviyo we value the unique backgrounds experiences and perspectives each Klaviyo brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If youre a close but not exact match with the description we hope youll still consider applying. Want to learn more about life at Klaviyo Visit to see how we empower creators to own their own destiny.

Klaviyo is moving upmarket. Built on first-party data and trusted by tens of thousands of ecommerce brands were competing aggressively in Mid and Large Enterprise taking on entrenched marketing clouds that have dominated that space for years. Winning at this level requires a different motion: longer sales cycles more complex buying committees higher scrutiny on platform maturity and data infrastructure and a field that needs a sharp confident story to displace incumbents. This role is the strategic engine behind that motion.

As Lead Product Marketing Mid & Large Enterprise GTM youll set priorities alongside GTM leaders develop the positioning and plays that give sales a competitive edge and serve as the PMM lead on integrated campaigns that build Klaviyos credibility in the enterprise market. Youll operate with a high degree of autonomy this is a role for someone who sets direction not waits for it.

The ideal candidate has been in rooms where the deal is on the line and knows what it takes to arm a sales team with a confident differentiated story. You think at the level of market strategy and translate that into a sales play a campaign anchor asset or a crisp objection handler depending on what the moment requires. Youre as comfortable in a strategy session with GTM leadership as you are prepping a sales team before a big deal.

How Youll Make a Difference

• Enterprise GTM Strategy: Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment synthesizing market trends competitive dynamics seasonal signals and whats resonating across marketing and the field to determine where to focus. Ensure GTM efforts across plays campaigns and enablement are aligned to market needs and sequenced to maximize their collective impact on pipeline and revenue.
• Sales Plays: Design Enterprise sales plays from ICP definition through field launch. Identify high-value displacement opportunities develop the competitive positioning and messaging that gives sales a clear edge and partner with Enablement to make sure plays land in the field rather than live in a deck.
• Integrated Marketing Campaigns: Serve as the PMM lead on Enterprise integrated marketing campaigns contributing strategy messaging and assets alongside Creative Lifecycle and Demand Gen. Own the strategic concept behind anchor assets including the frameworks research and benchmarks (e.g. maturity assessments industry benchmarks) that drive top-of-funnel engagement.
• Field Assets: Maintain and evolve core Enterprise assets including the pitch deck library enterprise landing page EBC materials objection handling and discovery frameworks. Keep the fields source of truth current and usable.
• Product Storytelling: Translate the Klaviyo product vision and roadmap into compelling narratives for Enterprise audiences. Synthesize field and customer insights to influence roadmap prioritization and where product gaps exist develop positioning that gives the field a credible point of view rather than waiting on the roadmap.
• Performance & Insights: Track Mid and Large Enterprise GTM performance across pipeline sourced pipeline influenced and closed-won rates by segment. Deliver structured readouts with clear recommendations on what to continue change or stop.

Who You Are

• 8 years of product marketing experience with a meaningful portion focused on B2B SaaS; direct experience marketing to mid-market and enterprise buyers is required
• Demonstrated ability to own GTM programs end-to-end from positioning through execution and performance readout operating independently without close management oversight
• Experience supporting complex multi-stakeholder sales cycles and enabling large sales organizations to communicate nuanced value propositions effectively
• Skilled at adapting positioning and messaging across segments motions and competitive contexts; strong instincts for what resonates with Enterprise buyers
• Able to frame ambiguous problems synthesize competing inputs and communicate clear structured recommendations to senior stakeholders
• High craft bar for written and visual work. Output should be ready for executive and external audiences with minimal revision: clear narrative flow strong slide titles purposeful structure
• Proven ability to drive alignment across teams with competing priorities through influence rather than formal authority
• Active mentor who raises the quality bar of work around them and contributes to a high-performing team environment