Research & Insights Analyst

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Research & Insights Analyst

Location: Amsterdam Netherlands

Employment: 12-month FTC with view to extend

ABOUT THE ROLE

We are seeking a Research & Insights Analyst to join a newly established global inhouse studio in Amsterdam built to drive socialfirst digitalled marketing for a leading domestic appliances brand across Europe and position plays a pivotal role in advancing the brands social digital and performance transformation. Operating with a high level of autonomy you will develop dataled audience and cultural insights that inform social content campaigns and influencer initiatives across markets.

You will analyse multiple data sources - combining social listening platform analytics audience research and AIenabled tools - to explore how people interact with products culture and content in everyday life. Youll also evaluate the effectiveness of social activations align performance with strategic objectives and provide actionable recommendations to strategists creatives social media managers and influencer teams.

WHAT YOULL BE DOING

Cultural Social & Audience Insight

• Deliver frequent audience category cultural and social insights to guide socialfirst strategy across key global and regional markets
• Identify and interpret emerging and evergreen cultural trends across home lifestyle food tech and everyday living
• Proactively share insights with strategy social creative and influencer teams to inform ideation and execution
• Use insight to support influencer initiatives content development and platform strategy

Performance Measurement & Effectiveness

• Conduct social channel audits competitor reviews and category analysis
• Monitor social performance and effectiveness against strategic objectives
• Build frameworks for measuring creative and content performance across platforms
• Translate performance data into clear insights and optimisation recommendations

Tools Process & Innovation

• Set up and manage social listening tools to monitor brand reputation category conversation and cultural signals
• Optimise dashboards and insight outputs for clarity speed and relevance
• Identify efficiencies in spotting community insights by upskilling teams on data tools and approaches
• Lead the identification and presentation of new datadriven insight solutions
• Champion the smart use of insight and analytics tools (including AI) across the studio

WHAT YOU NEED TO BE GREAT IN THIS ROLE

• Strong criticalthinking and problemsolving skills with excellent attention to detail
• A research and insights background working directly with social influencer or paid media teams
• Proven experience identifying and analysing social and cultural trends
• Strategic mindset with an innovative approach to using data to decode emotional and behavioural consumer needs
• Expert user of social listening platforms such as Brandwatch and Sprinklr including building Boolean queries
• Strong knowledge of panel and survey providers such as Global Web Index (GWI) YouGov Kantar and Audiense
• Experience aggregating and analysing multiple data sources to create richer audience views and segmentations
• Excellent data storytelling skills - able to distil complexity into clear compelling insight for nontechnical audiences
• Interest in behavioural science approaches and how they inform marketing and communication
• Proactive and solutionoriented; able to anticipate insight needs and build tailored responses
• Curious growthminded and eager to continually learn and push boundaries
• Confident working in fastpaced evolving environments with multiple stakeholders
• Collaborative openminded team player

Req ID: 17325

#LI-JP1 #LI-Hybrid #LI-director

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.