Consumer Marketing Manager

Job Title

Job Description

In this role you have the opportunity to

Represent the voice of the consumer for Philips in the Market and responsible for delivering measurable business impact (Growth Consumer NPS and Brand Preference) for the Personal Health Business Cluster as well as other business clusters with consumer focused propositions through the creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Market.

You are responsible for (but not limited to)

• Responsible for creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Market

• Drive the implementation of the local strategy leading cross functional team to achieve our ambitions

• Portfolio management (incl. SKU rationalization phase in/out)

• Optimal allocation of local A&P spends as input for AOP cycles BMC planning

• Localization of global content and local content creation and activation (digital OOH influencers PR retail media etc.) in collaboration with the Digital marketing Portfolio marketing incl. omni-channel calendar and portfolio management (SKU rationalization/ phase in phase out)

• Represents the voice of the consumer: Local insights about consumers markets competition and trends and provides input to the businesses

• Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales order intake market shares Integral Gross Margin (IGM) through price realization in markets A&P Integral Sales Margin (ISM) and marketing ROI.

You are a part of a team
A team that transforms personal health through meaningful solutions and means of engaging with our customers. Position based in Mexico City Mexico.

To succeed in this role you should have the following skills and experience

• Bachelors degree 5 years of experience within the Consumer (FMCG) Electronic Care goods industry preferably.

• Highly entrepreneurial and eager with a natural affinity for consumer business.

• Experience in Digital marketing technology in consumer domains incl. localizing value propositions to unique customers and markets

• You are eager to take the lead of a category and hunger to drive the business to the next level

• Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically.

• Solid spoken and written English and Spanish skills

• Knowledge and understanding of the Marketing processes

• Proactive problem-solver with a continuous improvement mindset you respond quickly to change and thrive in fast-moving environments.

• Strong collaborator who can challenge inspire and align cross-functional teams around consumer-led decisions.

• Clear communicator who translates complexity into actionable direction for both commercial and marketing audiences.

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

This position is based in Mexico City Mexico.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.