O2O Key Account Manager

National KA & Platform Strategy Ownership

• Change management and long-term planning.

• Act as the national KA owner for core O2O platforms and national key accounts

• Lead annual JBP negotiations with strategic O2O partners

• Define mid- to long-term O2O channel strategies and annual/quarterly targets with strong execution

• Build standardized national O2OKA and platform cooperation frameworks to strengthen strategic positioning

National O2O Growth Model & Retail Execution

• Lead national O2O growth models covering traffic conversion fulfillment and repeat purchase

• Define unified assortment pricing and promotion strategies with regional flexibility

• Enable strong coordination between online platforms and offline stores to maximize productivity

Strategic Partnership & National Commercial Negotiation

• Lead national-level commercial negotiations with core O2O platforms and partners

• Drive nationwide joint marketing and brand-led initiatives

• Balance growth acceleration with profitability and long-term sustainability

Data-driven Management & Business Review

• Track and analyze national O2O KPIs including GMV conversion AOV fulfillment efficiency and repeat rate

• Conduct regular national regional and KA-level business reviews

• Continuously optimize strategies and build scalable best practices through insights

Cross-functional Leadership & Nationwide Enablement

• Collaborate closely with teams of marketing offline retail and supply chain

• Enableoffline retail sales team andO2O store leadership to elevate O2O execution excellence

• Act as a key contributor to omnichannel strategy decisions

Deep understanding of O2O retail business and platform mechanics

Strong strategic mindset negotiation and resource integration skills

Excellent capability to manage complexity across regions

Strong ownership and results-driven mindset

50% office based and 50% domestic travels

Independent from supervisor

Experience managing O2O for large-scale national retail chains

610 years of experience in sales channel or new retail including 4 years in O2O or omnichannel

Healthcare contact lens and eyewear industry is preferred

Strong understanding ofO2O platforms and account management best practices.

Proven track record ofdriving GMV growthachieving revenue targets and managing key accounts.

Strong understanding ofO2O platforms ( Tuan Shan Gou)

Bachelors degree or above in Business Marketing or related fields