Marketing Channel Strategist

Consistently ranking among American Banker magazines Best Banks to Work For for over a decade Zions Bancorporation is a Collection of Great Banks with local brand names and management teams in each of our major Western markets.

And becauseweveknown that for over 150 years our success has come from the exceptional dedicationexperienceand talent of our diverse employee basewerecommitted to being the premier employer of choice.

Ready to make your mark on a legacy brand

Our expanding marketing team is building something speciala dynamic in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMOwerereimagining what marketing can be while supporting a bank known for its experienced bankers exceptional service and local leadership deeply rooted in the communities we serve. Thisisntjust another financial marketing role itsyour chance to shape a creative vision with real impact.

With benefits starting on day one 12 bank holidays profit sharing and company-matched 401(k) contributions Zions is committed to career growth and advancement. At Zions the possibilities are endless. If youre ready to create work that actually matters were ready to review your application.

You bring the talent; we bring the opportunity.

Work Arrangement:This is a 100% in-office position in our downtown Salt Lake City UT offices. Candidates must be available to work from a corporate hub five days a week; hybrid or remote work is not an option.

Role Overview

The Marketing Channel Strategist will be responsible for managing and editing digital content using a content management system (CMS) as well as playing a direct role in executing email campaigns. This role requires a strong command of language excellent organizational skills a strong understanding of CMS platforms and Salesforce Marketing Cloud. The candidate should have a good understanding of digital execution platforms along with ensuring all content complies with regulatory and brand guidelines. This role is for someone who is enthusiastic about channel execution excellence digital user experience and channel optimization while being a trusted partner to marketing technology and business teams across the enterprise organization.

Key Responsibilities

• Content Author responsible for creating managing and optimizing digital content within Adobe Experience Manager (AEM).

• Build web pages upload images format text and ensure proper content structure according to brand guidelines.
• Collaborate with designers developers and marketers to enhance user experience and maintain consistency across digital properties.

• Responsible for the management of email marketing programs whichincludeboth ongoing programs and ad hoc support for product launches and campaigns.
• Participate in strategy creative contentdatabase management coding testingdeploymentand tracking digital communications across multiple channels (email website social media etc.).

• Participates in building lead capture forms on the website and data capture in SFMC.

• Collaborate with internal and externalpartnersincluding management of external partners.

• Responsible for production andpublishingmonthly email/lead generation analytics.

• Act as a liaison between bank lines of business and the marketing group to ensure that all content is current.
• Ability to work on multiple projects simultaneously under tight deadlines.

Qualifications:

• Requires a degree in Marketing or another related field and 2 years of digital marketing or otherdirectly relatedexperience.

• Strong attention to detail and familiarity with AEM or other CMS components templates and workflows as well as managing Search Engine Marketing Search EngineOptimizationand Customer Relationship Management.

• Experience in the management of email marketing programs support with ongoing programs and email journeys.

• Experience can be a combination of education and digital platforms experience while working in an environment with a strong adherence to compliance regulations and requirements.

• Knowledge of as well as experience with Salesforce Marketing Cloud is strongly preferred.

• Ability to manage trackinganalyticsand reporting of data.

• Solid written verbal and visual communication skills.

• Strong attention to detail and accuracy.

• Strong creative and problem-solving skills.

• Highly organized results-oriented and able to take initiative and lead projects.

• Ability to learnnew trendsand technologies thatenhanceslead generation and sales efforts.

• Detailed knowledge of Microsoft programs.

Benefits:

• Medical Dental and Vision Insurance START DAY ONE!

• Life and Disability Insurance Paid Paternal Leave and Adoption Assistance

• Health Savings (HSA) Flexible Spending (FSA) and dependent care accounts

• Paid Training Paid Time Off (PTO) and 11 Paid Federal Holidays

• 401(k) plan with company match Profit Sharing competitive compensation in line with work experience

• Mental health benefits including coaching and therapy sessions

• Tuition Reimbursement for qualifying employees

• Employee Ambassador preferred banking products