Marketing Executive Amazon Fresh, Amazon Fresh

Amazon Fresh is Amazons hyperlocal basket-grocery business offering a large selection of fruits & vegetables grocery & everyday products to customers delivered within 2 to 4 hours. Officially launched in Nov 2021 Amazon Fresh is available in 100 cities across the country. Our mission is to be the most loved online grocery service for our customers - offering great savings on high quality products delivered reliably at customers convenience.

We are one of the fastest growing Amazon businesses in India and aim to accelerate this growth trajectory over the next few years. And to drive this accelerated growth we are looking for highly motivated and experienced professionals who would love to be part of this exciting journey.

Key job responsibilities
Design and implement promotions and cashback initiatives across different categories on Fresh to drive customer acquisition and engagement.
Developing store-wide promotions and working closely with traffic merch and category team to schedule and execute them
Developing testing and analyzing new promotion constructs to increase conversion rates and sharing them within the organization. Experimenting & optimizing promotion constructs to increase overall business impact.
Coordinate with internal teams to create engaging promotion experience for events (such as SVD Prime Day or Jupiter).
Configuring promotions targeted across target cohorts managing project execution testing ideas creating campaigns analyzing data solving problems.
Analyze performance results to drive improvements in the program. Use data to understand customer behavior and inform new projects. Constantly deriving learning from campaigns/promotions across different cohorts establishing best practices and efficient processes.
Provide complete performance reporting and analysis on projects and take relevant action on insights gained.
Partner and coordinate with product team to launch tests and campaigns
Audit monthly/quarterly spends monitor effectiveness and provide insights on gap to goal
This role requires a high degree of stakeholder management and provides exposure across departments.

- Bachelors degree or equivalent
- Experience with data analysis and basic Excel skills

- Masters degree or equivalent
- Knowledge of a varied set of software and editing tools (including HTML Excel image editing software SQL)
- Atleast 1 year(s) in designing Customer facing eCommerce stores and managing multiple competing priorities to provide the best outcomes

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