Commercial Marketing Associate, American Girl

The Opportunity: 
The Marketing Associate role is responsible for supporting the Marketing team with integrated marketing strategy and planning insights and business analysis cross-functional team management and omnichannel marketing execution. The MA will lead campaign planning and marketing initiatives to support American Girls sales growth across all channels with a strong focus on DTC and retail execution. The ideal candidate for this role will have skills in strategic thinking impeccable project management and organizational skills demonstrated excellence in communication and the proven ability to deliver measurable results in a fast-paced environment with multiple priorities.

What Your Impact Will Be: 

• Marketing Strategy: With Marketing Manager develop overarching omnichannel strategy and marketing briefs across key sub-brands within American Girl. Articulate target audience positioning messaging and creative guardrails KPIs to ensure sales objectives are hit. Leverage consumer insights and learnings from past campaigns to ensure we are set up for success. Build overarching marketing plans with timelines responsibilities and channel KPIs.
• Promotional Strategy and Execution: Lead promotional activity timelines for the year with quarterly presentations to VP on approach. Bring fresh ideas on promotional ideas and strategic thinking on when to promote which SKUs. Work closely with Analytics team to establish forecasts and with Ecom and Retail teams to set up and execute promotions flawlessly.
• Catalog Strategy and Execution: Lead build out of American Girl catalog with recommendations for catalog flow (which SKUs to include where) what times of year to drop audience size per catalog page count per catalog. Work closely with the Creative team to bring catalog to life against timelines and with leadership feedback integrated at each milestone. Also work closely with outside agencies as relevant to ensure POs and other business needs are processed effectively.
• Channel Execution: Lead day-to-day execution across assigned AG segments closely monitor sales performance across all channels and leverage data to recommend changes to plans as needed to meet business results for revenue and profit targets. Work closely with relevant cross-functional partners and lead meetings where appropriate.

Qualifications :

What Were Looking For:

EDUCATION & EXPERIENCE:

• Minimum 1 - 3 years of marketing experience in multi-channel Retail or Consumer Products industry.
• Integrated marketing experience required across paid media (digital influencers out of home) and owned channels including e-commerce retail stores e-mail social print/direct mail.
• Excellent written/verbal time management and quantitative/analytical skills required.
• Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.

KEY SKILLS AND COMPETENCIES

• Strategic Thinking: Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. An exceptional ability to communicate the overarching strategy with a consumer-first lens in a voice thats strong clear and focused. Strong business acumen. Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives.
• Delivers Impact: Above all wants to deliver impact both as an individual and as a team. Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation. A proven willingness to go the extra mile and take initiative on the things that need to be done.
• Highly Adaptable: Comfortable with ambiguity and changing priorities. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo. Maintain a positive attitude that rolls with changes.
• Collaboration and Influence: High EQ. Excellent communication skills the ability to compromise and the desire to work with skill sets across the entire organization. Will be expected to lead teams that include team members with more senior titles.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

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Remote Work :

No

Employment Type :

Full-time